Here’s another excellent example of journal writing from the Exeter Geography module behind our website. At the start of the module, we ask the students to add to their phone homescreens this photo of an Apple factory worker which, it seems, was accidentally left on an iPhone bought in 2009. The person who found this and four other photos posted them online and the quest to find out who she was, why photos of her were on that phone, and what would happen to her after they went pubic went viral (as documented on our followthethings.com page). We ask our students to keep her photo on their homescreens until the end of the module, for almost 4 months. What can happen to you when she looks at you every time you look at your phone, wherever you go? Sophie Woolf explains… to the person who became known as ‘iPhone Girl’.
In January 2007, the drama of the MSC Napoli container shipwreck was unfolding on the East Devon coast. Our CEO Ian wrote a book chapter about this with Divya Tolia Kelly. This wreck provided vivid insights into the hidden geographies of international trade. It was published in 2010, and made available freely online without the photographs. In 2013, we re-created these photos in LEGO, although the pieces we had available meant that 100% faithful re-creations were impossible. Here’s the chapter and below are the re-creations, adapted for the 10th anniversary. What can they add to our understanding of what happened? That’s the question for those who practice Political LEGO.
See here for the original set on Flickr, with links to the photos re-created.
Given that over 90% of the world’s goods have travelled by sea, anyone interested in ‘follow the thing’ research needs to have a detailed sense of the geographies of container shipping. This animated, interactive shipmap shows global commercial shipping movements (including but not limited to container shipping) in 2012. It’s awesome. It was shortlisted for the Global Editors Network Data Journalism Awards in 2016. Click the image to get to it. Click play and all is explained. Then experiment.
Today is an exciting day in the university module that powers our website. It’s our annual Arts and Activism Symposium, funded and hosted by the Department of Geography at the University of Exeter. Here’s the line-up and some background info on the projects our speakers will be talking about. After this, our students develop their own commodity activist work.
1) Orsola de Castro: watch this
How can encouraging students to cut up, rearrange and otherwise mess with adverts’ imagery and messages help them to better appreciate the complex geographies of consumption and international trade? How can the teaching of controversial issues build on students’ senses of injustice, mischief and creativity? We have a suggestion…
Earlier this year, a booklet called Medialukutaitoa vastamainoksista became a booklet called Teaching media literacy and the geographies of consumption. These booklets come from a series of workshops developed by former followthethings.com intern Eeva Kempainnen in a variety of educational settings in Finland. The hands-on and entertaining methods she sets out are suitable for a variety of ages, and the booklets are crammed with ‘how to’ advice and excellent examples of student work. Watch our cheaply produced promo, download the booklets by clicking the links, and find out more about Eeva’s work here.
Thanks to Mary Biddulph and Alan Parkinson for their help in this process.
We’ve organised three sessions on ‘Scholar Activism and the Fashion Revolution: who made my clothes?’ at the Royal Geographical Society (with the Institute of British Geographers) conference in London next week. We are excited to bring together scholars from many countries and disciplines and key members of Fashion Revolution’s Global Coordination Team. Everything takes place on Thursday 1st September. Here’s the line-up (click the session titles for the full details):
Session 1: ‘connecting producers and consumers’
Chair: Ian Cook, Geography, University of Exeter
Rebecca Collins, Geography and International Development, University of Chester: New-Old Jeans or Old-New Jeans? Unpicking perverse, provocative and paradoxical temporalities in young people’s clothing consumption.
This is one of the questions that drives our work at followthethings.com. We tend to find our answers – yes, no, maybe, depends, etc… – in the user-generated comments on video-sharing websites like YouTube and in the comments on newspaper reviews. We’re currently wading through thousands of comments on a 2015 ‘follow the fashion’ film called The True Cost, and came across this powerful video response. We’re giving a paper about the True Cost and fashion activism at a conference next month. There’s an argument in the literature that work like this makes prescriptive arguments about responsibility that are so infinitely demanding they can generate a sense of powerlessness in consumer audiences. This doesn’t seem to be the case, at least for this viewer. Watching this film was a powerful experience. For us, this kind of response changes the question that’s asked. Now it’s ‘how do ‘follow the things’ documentaries affect their audiences? What vocabulary can we develop to describe this? That’s what we’re working on.
Here’s Ian et al’s first paper about the making of followthethings.com. It was published in French in 2014 and has recently been made available on open access. You can now download the paper as it was originally written in English. If you want the French version, click here.
followthethings.com was not designed and then made, but emerged from an iterative, creative, collaborative, conversation-infused, open-ended, making project. The paper is written to reflect this. Here’s the abstract: Continue reading
Passengerfilms – a London-based ‘car crash of cinema and geography’ – invited Ian to suggest a film and panel discussants for a screening in February this year. He chose Sasha Friedlander’s documentary Where Heaven meets Hell in which audiences get to know four men who mine sulphur from inside a live volcano in Indonesia. A new followthethings.com page was published on the film and he recommended it again as part of the film programme for the Museum of Contemporary Commodities in Exeter. The screening is tonight. Is all sulphur mined in volcanoes? NO! Says London panellist Prof Gavin Bridge in this guest post. It is ‘mined’ in more surprising places…
Where Heaven Meets Hell conveys the aspirations, social relations and hard physical labour of a group of men who earn their living by prying chunks of sulphur free from the mouth of an Indonesian volcano. Viewers are drawn into a world of work one can scarcely imagine exists – a world of cloying smoke, hacking coughs, scarred muscles and bodyweight-loads hauled up over the volcano’s rim and down the mountain to be sold. The filmmaker, Sasha Friedlander, artfully works a trope familiar to other ‘revelatory’ commodity stories, exposing the social lives through which natural materials become objects of economic exchange. Continue reading
It’s Fashion Revolution Week this week. Last year’s headline, viral #whomademyclothes smash came from Germany. A vending machine apparently dispensing t-shirts for only 2 Euros in a Berlin square. If you put your money in, you had to watch a video showing the sweatshop conditions in which they were made. Twenty seconds in, you were presented with an option to buy the t-shirt or donate your 2 Euros. You were also filmed. With your permission, your reactions were included in a short film that was posted on YouTube on 23 April 2015. To date, over 7 million people will have seen your reactions, the expressions on your face, and joined the often heated, occasionally funny and carefully reasoned conversation in the comments below, and elsewhere online.
At followthethings.com, we turn the thousands of comments all over the internet into a digested read, a single conversation. Reading this you might get a sense of how successful this experiment was, and what made the video go viral. You might also think what you might have added to the conversation. What is the experiment showing? What’s it not showing? See what you think. Here.
Highlights from the conversation: Continue reading