We’ve been following this project on social media for a while now. Today we bought the shirt…
Part research method, part art object, The Shirt is a specifically designed consumer item, manufactured in a Chinese factory, which uses bespoke digital technology to make visible all the people and processes behind its production. The Shirt has barcodes on it, and when you put your smartphone over the barcode, using a bespoke app, it will trigger digital content that reveals the very people and processes involved in making the actual shirt in your hands.
We’ve organised three sessions on ‘Scholar Activism and the Fashion Revolution: who made my clothes?’ at the Royal Geographical Society (with the Institute of British Geographers) conference in London next week. We are excited to bring together scholars from many countries and disciplines and key members of Fashion Revolution’s Global Coordination Team. Everything takes place on Thursday 1st September. Here’s the line-up (click the session titles for the full details):
Session 1: ‘connecting producers and consumers’
Chair: Ian Cook, Geography, University of Exeter
Rebecca Collins, Geography and International Development, University of Chester: New-Old Jeans or Old-New Jeans? Unpicking perverse, provocative and paradoxical temporalities in young people’s clothing consumption.
This is one of the questions that drives our work at followthethings.com. We tend to find our answers – yes, no, maybe, depends, etc… – in the user-generated comments on video-sharing websites like YouTube and in the comments on newspaper reviews. We’re currently wading through thousands of comments on a 2015 ‘follow the fashion’ film called The True Cost, and came across this powerful video response. We’re giving a paper about the True Cost and fashion activism at a conference next month. There’s an argument in the literature that work like this makes prescriptive arguments about responsibility that are so infinitely demanding they can generate a sense of powerlessness in consumer audiences. This doesn’t seem to be the case, at least for this viewer. Watching this film was a powerful experience. For us, this kind of response changes the question that’s asked. Now it’s ‘how do ‘follow the things’ documentaries affect their audiences? What vocabulary can we develop to describe this? That’s what we’re working on.
We’re involved in running a session at the Royal Geographical Society (Institute of British Geography) annual conference this summer whose aim is to bring academic fashion experts into dialogue with the Fashion Revolution movement. We’re asking how fashion research can contribute to what is becoming a worldwide movement for a more ethical / sustainable fashion industry in the wake of the Rana Plaza factory collapse in April 2013. We’re looking for academic research from any discipline that can contribute to Fashion Revolution’s five year planning. Here’s what we’re doing. Please get in touch with Ian, Lousie and/or Alex to discuss any ideas. The deadline for abstracts is Friday 12th February.
– Call for papers –
Scholar activism and the Fashion Revolution: ‘who made my clothes?’
The collapse of the Rana Plaza factory complex on April 24th 2013, which crushed to death over 1,000 people making clothes for Western brands, was a final straw, a call to arms, for significant change in the fashion industry. Since then, tens of thousands of people have taken to social media, to the streets, to their schools and halls of government to uncover the lives hidden in the clothes we wear. Businesses, consumers, governments, academics, NGOS and others working towards a safer, cleaner and more just future for the fashion industry have been galvanised.
Most followthethings.com’s pages begin their lives as group research work in a University of Exeter module called Geographies of material culture. We show the students a selection of followthethings,com ‘compilation’ pages, and ask them to produce pages just like these for a new set of provocative sources.
They’re called ‘compilation’ pages because they are compilations of quotations taken from online discussions of a film, art work, etc. that are arranged on the page to resemble a lively conversation about that film, art work, etc.: how it’s been described, how and why it was made, what discussion it provoked and what impacts it had. There are eight groups of students working on eight new pages, right now. Their draft followthethings.com pages will be published as wordpress blogs. Here’s what you have to look forward to…
A: 2 Euro T-shirt Vending Machine.
Hits: 457,000 (Google), 6.8m (YouTube), 4 (Nexis) & 0 (Google Scholar). Continue reading
One of our former interns, Eeva Kemppainen, now works in Helsinki for the pro-Fair Trade NGO Eettisen kaupan puolesta (Pro Ethical Trade Finland). In 2014, she published a paper in the Finnish journal Natura about ways in which she tries to engage students in humorous critiques of consumption and advertising. They examine, then cut up, rearrange and/or scribble on magazine adverts. They try to subvert their messages so that the information that they hide is made visible. What they produce are what’s called subvertisments. Here Eeva describes how she organises subvertisement workshops, and showcases some of the work that students have produced.
A couple of weeks ago, we attended the Geographical Association (GA) conference in Manchester. This is a conference for geography teachers, student geography teachers and the people who train them. We talked to many who taught their students the geographies of trade through researching their own clothes. We went to a talk where Hannah Campion, a newly qualified teacher, explained how she sparked her students’ curiosity about these geographies using some of our teaching resources. With the second anniversary of the Rana Plaza collapse only a few days away, we are publishing what she said…
A £4 t-shirt
My name is Hannah Campion. I am an NQT at The National Church of England Academy, Nottinghamshire. My fascination around the Geography of my ‘stuff’ developed from undergraduate study of commodity chains, commodity fetishism and Cook’s (2004) ‘follow the thing’ approach at the University of Nottingham. An assignment during my teacher training course on ‘Fantastic Geographies’ gave me the opportunity to bring this controversial issue into the classroom, to enable pupils to investigate and to develop a curiosity around the lives of our everyday commodities. The initial scheme is a 5 lesson sequence unveiling and unpicking the life of a plain white £4 t-shirt from production through to consumption. In 2014, I was asked to display my work at the Geographical Association conference in Guildford as part of the Ideas Zone exhibition. Since then, I have written an article for Teaching Geography (Campion 2015) and presented a Teacher-to-Teacher session at this year’s GA conference entitled ‘Behind the seams: global connections in the classroom (KS3)’.