Category: commodity activism

Ever wondered ‘Who made my clothes?’ Find out by taking this free online course

Fashion Revolution week finished yesterday. It’s call to arms is the question ‘Who made my clothes?’ Here’s how you get involved, do this yourself.

On June 26th, there will be another way to find out ‘Who made my clothes?’: that’s when a free 3 week online course led by our CEO Ian begins. Here’s the trailer. You can sign up here

How disobedient objects can contribute to the Fashion Revolution: the €2 Tshirt Experiment

It’s Fashion RevolutionWeek this week. To mark this, we’re showcasing our favourite examples of cultural activism which have supported its #whomademyclothes call to action. On Monday, we showcased the Guerrilla Projections of documentary photographer Ismael Ferdous. Yesterday we showcased the gentle Shop-dropping activism of the Craftivist Collective.

Today’s post shows how disobedient objects can contribute to the Fashion Revolution. In this case, Fashion Revolution Germany and BDDO took a shopping experience with which people are familiar- inserting money to buy something from a vending machine – and introduced information about who made these things at the point of sale.

What happens when people are asked to think about this then? That was the experiment. Buy, boycott, donate? What would you do? How is your choice structured? The debate was lively. This video was the viral hit of Fashion Revolution 2015.

 Further reading

Olivia Boertje, Jo Ryley, Alec James, Tori Carter, Becky Watts and Rachel Osborne (2016) The 2 Euro T-Shirt – A Social Experiment. followthethings.com

Catherine Flood & Gavin Grindon (2014) Disobedient objects. London: V&A Publishing

How shop-dropping can contribute to the Fashion Revolution: the Craftivist Collective’s Mini Fashion Statements

It’s Fashion Revolution Week this week. To mark this, we’re showcasing our favourite examples of cultural activism which have supported its #whomademyclothes call to action. Yesterday, we highlighted the 2014  ‘guerilla projection’ work of documentary photographer Ismael Ferdous. His photos of people dead and injured by the Rana Plaza collapse were projected on the High Street stores of companies which were refusing to acknowledge that their clothes were being made there. 

Today, we turn to the gentle activism of shop-dropping. It’s the opposite of shop-lifting, where activists leave things in store – in garments’ pockets, for example – to highlight to people who find them, and brands and retailers challenged by them, inequities in their supply chains. For Fashion Revolution Week why not make and leave behind in store a ‘Mini Fashion Statement’? He’s the Craftivist Collective‘s 2016 ‘how to’ video.

Further information

Sarah Corbett (2017) Mini Fashion StatementsCraftivist Collective 19 April [includes a MFS kit to purchase and a ‘Why To’ video with Sarah]

Further reading

Randall Bezanson & Andrew Finkelman (2009) Trespassory art. University of Michigan Journal of Law Reform 43(2), 245-322 [download here]

Ian Cook et al (2015) The 13 best examples of shop-dropping… ever.  followtheblog.org November

YesMenLab (2011) Shop Dropping Product Labels – by the Yes Lab. Destructibles 7 July

Commodity activism in a transmedia world: our latest publication

There’s an academic publications page on our blog that gives a taste of, and provides access to, our research papers about the followthethings.com project. A book chapter has just been published in an open access e-book that brings together a series of lectures in Switzerland asking if and how social scientific research can transform society. Our answer is a qualified yes.

Cook et al, I. (2017) followthethings.com: analysing relations between the making, reception and impact of commodity activism in a transmedia world. in Ola Söderström, Laure Kloetzer & Hugues Jeannerat (eds) Innovations Sociales: Comment les Sciences Sociales contribuent à transformer la Société, MAPS: Université de Neuchâtel, 50-61 Full Text

What we are keen to find out are what filmmaking, artistic and activist tactics lead to what kinds of public and corporate responses, and with what kinds of impacts on whom. There is an established argument that, when this work is didactic and tries to enroll its audiences through blame, shame and guilt, it tends to fail. Audiences feel powerless, overwhelmed, apathetic, and angry at those making them feel this way rather that at the injustices exposed (Barnett 2010, Sandlin & Milam 2008, Cook & Woodyer 2012). Even the most cursory examination of our website suggests that the elements of, and relationships set out in, this argument are quite narrowly defined. To illustrate this, we offer below a taste of what’s to come from the analysis of the followthethings.com archive. We provisionally outline one engagement tactic, one kind of consumer response, one kind of corporate response, and one kind of impact.