We love the work of Dutch artist Christien Meindertsma, and have drawn on her work to explain what the ‘follow the thing’ approach is all about, and how to do it well on our Classroom Resources page. We were reminded of her work today in a seminar in the Exeter Geography series by Ray Chan called “Capitalist pigs: politics of meat production and animal diseases in China.” We’re posting her 2010 TED talk today because it’s awesome. Enjoy!
I think that, in order to take better care of what’s behind our products — so, the livestock, the crops, the plants, the non-renewable materials, but also the people that produce these products — the first step would actually be to know that they are there.Christian Meindertsma 2010 | TED Talk
It’s Fashion RevolutionWeek this week. To mark this, we’re showcasing our favourite examples of cultural activism which have supported its #whomademyclothes call to action. On Monday, we showcased the Guerrilla Projections of documentary photographer Ismael Ferdous. Yesterday we showcased the gentle Shop-dropping activism of the Craftivist Collective.
Today’s post shows how disobedient objects can contribute to the Fashion Revolution. In this case, Fashion Revolution Germany and BDDO took a shopping experience with which people are familiar- inserting money to buy something from a vending machine – and introduced information about who made these things at the point of sale.
What happens when people are asked to think about this then? That was the experiment. Buy, boycott, donate? What would you do? How is your choice structured? The debate was lively. This video was the viral hit of Fashion Revolution 2015.
Olivia Boertje, Jo Ryley, Alec James, Tori Carter, Becky Watts and Rachel Osborne (2016) The 2 Euro T-Shirt – A Social Experiment. followthethings.com
Catherine Flood & Gavin Grindon (2014) Disobedient objects. London: V&A Publishing
We know from our research that the involvement of celebrities in activist campaigns raises their media profiles and impacts. We have been hoping that our ‘follow the things’ project would one day attract a celebrity to get behind what we’re doing, encourage others to do what we do. Yesterday we found what we were looking for. Emma Watson was exchanging advice for $2 in New York’s Grand Central Station. We’ve skipped to the part in the video when she’s responding to one young man’s question. If you take her advice entirely out of content, she’s giving us an endorsement. Her character Hermione Grainger has inspired activist members of the Harry Potter Alliance. Now she inspires us. The way she says our words is wonderful. Thank you Emma.
This week’s find. An interactive art installation about ocean plastics and bodies. You wave at this waste, and it waves back. Can a reflection of our bodies in floating waste plastic make us feel like we’re turning into plastic? How does this work? Discuss.
‘When plastic material sits in our ocean for long enough it starts to degrade into nano plastics, a type of microplastic material that can traverse cell walls into fat and muscle tissue. This is a dynamic that Dutch designer Thijs Biersteker recently explored in his latest installation Plastic Reflectic, an interactive mirror that uses motion tracking technology to turn the spectator’s reflection into a silhouette made from hundreds pieces of real trash. “Turning us…slowly into plastic,” the artist explains’ (Ainley 2016 np).
How it works
‘Plastic Reflectic is an installation equipped with an interactive mirror that uses motion tracking technology to transform spectators’ reflections into silhouettes made of plastic trash. To make these silhouettes, Biersteker’s installation is comprised of a horizontal pixel grid housed with 601 real pieces of plastic trash, which move via 601 mini waterproof engines hidden beneath a pool of black biobased water’ (Waste360 Staff 2016 np).
Find out more on the Plastic Reflectic website.
Today is an exciting day in the university module that powers our website. It’s our annual Arts and Activism Symposium, funded and hosted by the Department of Geography at the University of Exeter. Here’s the line-up and some background info on the projects our speakers will be talking about. After this, our students develop their own commodity activist work.
1) Orsola de Castro: watch this
Greenpeace convincingly argue why it’s important to own a metal spoon and to wash it.
Our CEO Ian Cook gave a talk about followthethings.com at an ‘Interdisciplinary Perspectives in Consumption Ethics’ seminar at the University of Leicester in June 2015. Afterwards, the speakers were asked to sit down and explain to camera how they had become interested in ‘ethical consumption’ as researchers. This is what he said…
Ian thanks Dierdre Shaw, Helen Gorowek and Andreas Chatzidakis for inviting him to present, Juliet Schor, Marylyn Carrigan and Caroline Moraes for their great talks, and Andreas for his at-ease interviewing skills.