Category: Advertisement

Brandjamming the John Lewis Christmas ad to #stopfundinghate

 

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New publication: Teaching media literacy and the geographies of consumption

How can encouraging students to cut up, rearrange and otherwise mess with adverts’ imagery and messages help them to better appreciate the complex geographies of consumption and international trade? How can the teaching of controversial issues build on students’ senses of injustice, mischief and creativity?  We have a suggestion…

Earlier this year, a booklet called Medialukutaitoa vastamainoksista became a booklet called Teaching media literacy and the geographies of consumption These booklets come from a series of workshops developed by former followthethings.com intern Eeva Kempainnen in a variety of educational settings in Finland. The hands-on and entertaining methods she sets out are suitable for a variety of ages, and the booklets are crammed with ‘how to’ advice and excellent examples of student work. Watch our cheaply produced promo, download the booklets by clicking the links, and find out more about Eeva’s work here.

Thanks to Mary Biddulph and Alan Parkinson for their help in this process.

Our 4th #followtheteachers post: on subvertisement workshops

Vuitton

“What the §^*! are we doing here?”

A couple of weeks ago, we published a guest post from Eeva Kemppainen describing the ways in which her work for followthething.com and her masters thesis on trade justice pedagogy in the UK and Finland, had led to her work on a ‘Closing the Gap’ project with Finnish pro-ethical trade NGO Eetti . This is Eeva’s second post, in which she describes how she works with diverse groups of students (using followthethings.com as a resource) and shows the kinds of subverts that her students create.

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Sodastream studies…

Overnight, [Scarlett Johansson]  has become the Marie Antoinette of the Israeli-Palestinian conflict, smiling regally and offering: “Let them sip soda.” (source)

We’ve been following carefully how actor Scarlett Johansson (a.k.a Scarjo) was forced last week to choose between her role as an Oxfam Global Ambassador and as the face of soft-drink machine maker Sodastream.

This is the banned TV advert that was due to be shown at half time during Superbowl 2014, the ‘most watched’ TV show in the US. What values are expressed here?

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Commodity activism & making things: the Fairphone.

Earlier this year, journalist George Monbiot wrote about the next mobile phone he was going to buy. It was a difficult decision:

If you are too well connected, you stop thinking. The clamour, the immediacy, the tendency to absorb other people’s thoughts, interrupt the deep abstraction required to find your own way. This is one of the reasons why I have not yet bought a smartphone. But the technology is becoming ever harder to resist. Perhaps this year I will have to succumb. So I have asked a simple question: can I buy an ethical smartphone? … I haven’t yet made a decision. There are all the other issues to investigate, including the remarkably short life of these phones … Perhaps I will wait until FairPhone manufactures a handset. Or perhaps I won’t bother. I might resign myself to less immediacy, less accessibility and a little more space in which to think. George Monbiot 2013 [link]

This is the ad for the Fairphone he was talking about. It’s just been posted online. Please press play.

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We love this project. It starts with the argument that we start with. But they’re not exposing exploitation (see here). They’re not making a banned smartphone game that shows how it’s made (see here). They’re not spoofing the existence of a conflict free phone (see here).

Like these other examples, however, they are putting pressure on manufacturers. By showing that conflict free phones can be made. By making and marketing one. That’s cool and affordable as other smartphones. €325. That you can buy and use (in Europe first). They need 5,000 orders. Here.

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