Category: Finland

New publication: Teaching media literacy and the geographies of consumption

How can encouraging students to cut up, rearrange and otherwise mess with adverts’ imagery and messages help them to better appreciate the complex geographies of consumption and international trade? How can the teaching of controversial issues build on students’ senses of injustice, mischief and creativity?  We have a suggestion…

Earlier this year, a booklet called Medialukutaitoa vastamainoksista became a booklet called Teaching media literacy and the geographies of consumption These booklets come from a series of workshops developed by former followthethings.com intern Eeva Kempainnen in a variety of educational settings in Finland. The hands-on and entertaining methods she sets out are suitable for a variety of ages, and the booklets are crammed with ‘how to’ advice and excellent examples of student work. Watch our cheaply produced promo, download the booklets by clicking the links, and find out more about Eeva’s work here.

Thanks to Mary Biddulph and Alan Parkinson for their help in this process.

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How to run a subvertisement workshop

One of our former interns, Eeva Kemppainen, now works in Helsinki for the pro-Fair Trade NGO Eettisen kaupan puolesta (Pro Ethical Trade Finland). In 2014, she published a paper in the Finnish journal Natura about ways in which she tries to engage students in humorous critiques of consumption and advertising. They examine, then cut up, rearrange and/or scribble on magazine adverts. They try to subvert their messages so that the information that they hide is made visible. What they produce are what’s called subvertisments. Here Eeva describes how she organises subvertisement workshops, and showcases some of the work that students have produced.

HM vastamainos, Vaskivuoren lukio

Figure 1: An example of a student-produced subvertisment: rearranging kids in an H&M advert to show connections between who makes and wears their clothes

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Why Eeva Legoed the kidnapping of Ronald McDonald

#followtheteachers blog post No.5

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Our 4th #followtheteachers post: on subvertisement workshops

Vuitton

“What the §^*! are we doing here?”

A couple of weeks ago, we published a guest post from Eeva Kemppainen describing the ways in which her work for followthething.com and her masters thesis on trade justice pedagogy in the UK and Finland, had led to her work on a ‘Closing the Gap’ project with Finnish pro-ethical trade NGO Eetti . This is Eeva’s second post, in which she describes how she works with diverse groups of students (using followthethings.com as a resource) and shows the kinds of subverts that her students create.

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14 February: nothing says ‘I love you’ like…

Buying gifts to give to loved ones presents unique dilemmas to those who are concerned about who made them, under what conditions.

Can you express your love for another person by buying them conflict jewelry, or child labour chocolate? And what are the alternatives?

Yes, it’s Valentine’s Day soon. It’s also been claimed as International Flower Workers’ Day. We’ve added a Seasonal Header to our website to make the point that they are the same thing.

Screen Shot 2014-02-09 at 5.48.12 PM

Click this to get to our website

We have also created a set of Lego re-creations to encourage discussion about things and love this week.

Valentine's Day 2: Kanye West's "Diamonds are from Sierra Leone'.

  • one is based on a followthethings.com page about a controversial advertising campaign by the Finnish chocolate brand Fazer, which refers to a documentary called ‘The Dark Side of Chocolate;
  • another (above) re-creates a scene from Kanye West’s music video ‘Diamonds are from Sierra Leone’, where a New York jeweler takes a diamond directly from a child miner and gives it to a wealthy client;
  • a third takes Livia Firth’s short film about the care that unseen garment, shoe- and jewelry-makers invest in consumers’ appearance, and applies it to Valentine’s day flower growers;
  • and the last one re-creates part of an activist documentary arguing that these kinds of hidden relations encourage us to think differently about ‘love’ in all of our relations, near and far, known and unknown.

Click the links or the slideshow photo to find out more, and to get some advice on more ethical Valentine’s Day gifts. Click here to go directly to the YouTube Valentine’s Day playlist that goes with the set.

February 14th could be an unforgettable day.

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St Valentine’s Day: love, following, things.

We are going to love this week at followthethings.com HQ.

We’ve redesigned our website’s header for the season. Here it is:

ftt valentine's day header

 

 

 

 

[click the Cherubs’ banner, and you will get to this page]

We’re adding Finland’s favourite chocolate to our site, a new page created by University of Helsinki MPhil student Eeva Kemppainen. She’s working with us in Exeter this Spring. She is creating our first pages to be simultaneously published in English and Finnish.

We’re re-creating a scene from this new page in Lego, to add to our ‘Made in Lego…’ flickr set.

We’ve started to tweet Valentine’s Day issues, stories and activism. Like this:

On Thursday, all of our efforts will come together in a public Lecture at the University of Exeter. It’s ‘The St Valentine’s Day public lecture: love, following, things.” Here’s the opening slide:

lecture poster

Here’s the description on its facebook event page:

Come take part in a public lecture and discussion that puts chocolate, renowned for its romancing qualities, under the spotlight this Valentine’s Day. Ian Cook (Associate Professor of Geography at the University of Exeter) will be using Finnish chocolate (following them through the world economy as physical goods) as a case study in a broader discussion of trade justice and emphatic socio-economic relations. The discussion will also cover the ways in which this approach to understanding the exchange of material goods can be taught and learned in universities, engaging students in the issue of trade justice activism in critical, creative and enthusiastic ways. The event will take place in the Peter Chalk Centre, lecture theatre Newman C. It will take place at 2pm on Thursday 14th February.

Everyone is welcome.