… Valentine’s Day
Buying gifts to give to loved ones presents unique dilemmas to those who are concerned about who made them, under what conditions.
Because it’s Valentine’s Day – A.K.A International Flower Workers’ Day – soon, we’ve added the latest seasonal header to our website.
Teaching and learning resources
If you’re looking for resources to help discuss the controversial issues in Valentine’s Day commodity chains, here’s a selection.
a) the Worrison’s flower collection
A spoof website created in 2017 by students taking the university module behind our site. Click the image below to get there, click the flowers you like, read the online reviews and make sure you click ‘Buy now’.
b) our LEGO Valentine’s Day album
Check this set of LEGO re-creations, click the images, read the text underneath, and maybe re-create other scenes from Valentine’s Day supply chains. This takes you there…
- one is based on a followthethings.com page about a controversial advertising campaign by the Finnish chocolate brand Fazer, which refers to a documentary called ‘The Dark Side of Chocolate;
- another (above) re-creates a scene from Kanye West’s music video ‘Diamonds are from Sierra Leone’, in which a New York jeweller takes a diamond directly from a child miner and gives it to a wealthy client;
- a third takes Livia Firth’s short film about the care that unseen garment, shoe- and jewelry-makers invest in consumers’ appearance, and applies it to Valentine’s day flower growers;
- and the last one re-creates part of an activist documentary arguing that these kinds of hidden relations encourage us to think differently about ‘love’ in all of our relations, near and far, known and unknown.
Click the links or the slideshow photo to find out more, and to get some advice on more ethical Valentine’s Day gifts.
c) our Youtube playlist
Watch the original sources, parts of which we re-created in LEGO and/or inspired our work: on the human stories in the supply chains of chocolate, diamonds and clothes, and the activist concept of love.
February 14th could be an unforgettable day.
This is a film trailer we come back to again and again at followthethings.com. It’s particularly appropriate to watch on February 14th, although every day is – of course – International Flower Workers Day.
Love is the felt experience of connection to another person.
Today, we live in a money economy, where we don’t really depend on the gifts of anybody but we buy everything. Therefore we don’t need anybody. Because whoever grew my food or made my clothes or built my house, well, if they died or if I alienated them or they don’t like me, that’s OK. I can just pay somebody else do do it. It’s really hard to create community if the underlying knowledge is ‘we don’t need each other’.
So people get together and act nice, or maybe they consume together. But joint consumption doesn’t create intimacy. Only joint creativity and gifts create intimacy.
On a day devoted to people expressing their love for other people through exchanging things, this film’s take on these relations is the hand in our glove.