Buying gifts to give to loved ones presents unique dilemmas to those who are concerned about who made them, under what conditions.
Yes, it’s Valentine’s Day soon. It’s also been claimed as International Flower Workers’ Day. We’ve added a Seasonal Header to our website to make the point that they are the same thing.
We have also created a set of Lego re-creations to encourage discussion about things and love this week.
- one is based on a followthethings.com page about a controversial advertising campaign by the Finnish chocolate brand Fazer, which refers to a documentary called ‘The Dark Side of Chocolate;
- another (above) re-creates a scene from Kanye West’s music video ‘Diamonds are from Sierra Leone’, where a New York jeweler takes a diamond directly from a child miner and gives it to a wealthy client;
- a third takes Livia Firth’s short film about the care that unseen garment, shoe- and jewelry-makers invest in consumers’ appearance, and applies it to Valentine’s day flower growers;
- and the last one re-creates part of an activist documentary arguing that these kinds of hidden relations encourage us to think differently about ‘love’ in all of our relations, near and far, known and unknown.
Click the links or the slideshow photo to find out more, and to get some advice on more ethical Valentine’s Day gifts. Click here to go directly to the YouTube Valentine’s Day playlist that goes with the set.
February 14th could be an unforgettable day.
This is a film trailer we come back to again and again at followthethings.com. It’s particularly appropriate to watch on February 14th, although every day is – of course – International Flower Workers Day.
Love is the felt experience of connection to another person.
Today, we live in a money economy, where we don’t really depend on the gifts of anybody but we buy everything. Therefore we don’t need anybody. Because whoever grew my food or made my clothes or built my house, well, if they died or if I alienated them or they don’t like me, that’s OK. I can just pay somebody else do do it. It’s really hard to create community if the underlying knowledge is ‘we don’t need each other’.
So people get together and act nice, or maybe they consume together. But joint consumption doesn’t create intimacy. Only joint creativity and gifts create intimacy.
On a day devoted to people expressing their love for other people through exchanging things, this film’s take on these relations is the hand in our glove.