We’re involved in running a session at the Royal Geographical Society (Institute of British Geography) annual conference this summer whose aim is to bring academic fashion experts into dialogue with the Fashion Revolution movement. We’re asking how fashion research can contribute to what is becoming a worldwide movement for a more ethical / sustainable fashion industry in the wake of the Rana Plaza factory collapse in April 2013. We’re looking for academic research from any discipline that can contribute to Fashion Revolution’s five year planning. Here’s what we’re doing. Please get in touch with Ian, Lousie and/or Alex to discuss any ideas. The deadline for abstracts is Friday 12th February.
– Call for papers –
Scholar activism and the Fashion Revolution: ‘who made my clothes?’
The collapse of the Rana Plaza factory complex on April 24th 2013, which crushed to death over 1,000 people making clothes for Western brands, was a final straw, a call to arms, for significant change in the fashion industry. Since then, tens of thousands of people have taken to social media, to the streets, to their schools and halls of government to uncover the lives hidden in the clothes we wear. Businesses, consumers, governments, academics, NGOS and others working towards a safer, cleaner and more just future for the fashion industry have been galvanised.
One of our former interns, Eeva Kemppainen, now works in Helsinki for the pro-Fair Trade NGO Eettisen kaupan puolesta (Pro Ethical Trade Finland). In 2014, she published a paper in the Finnish journal Natura about ways in which she tries to engage students in humorous critiques of consumption and advertising. They examine, then cut up, rearrange and/or scribble on magazine adverts. They try to subvert their messages so that the information that they hide is made visible. What they produce are what’s called subvertisments. Here Eeva describes how she organises subvertisement workshops, and showcases some of the work that students have produced.