Category: What (not) to wear
Video: The ugly truth of fast fashion.
CEO Ian is putting together the 2020 Fashion Revolution quiz at the moment and, in the process, came across a posting of this 30 minute video on twitter in November last year. It’s an example of the kind of late night North American satirical TV show that its critical eye on supply chain injustice and activism. It’s from Hasan Minaj’s ‘Patriot Act’ Netflix series which ends up in a fake ‘H-M’ store full of alternatively labelled clothing, shoppers and him as a kind of shopkeeper – choreographing some hilariously awkward conversations about the goods on display. His critique is not only about fast fashion, but through it. Watch to the end!
“I want to be a sexy carrot, but I don’t want to destroy the environment”.
Shopper in Minhaj’s H-M store looking at an orange dress
Fashion Revolution call for papers at RGS(IBG) annual conference
We’re involved in running a session at the Royal Geographical Society (Institute of British Geography) annual conference this summer whose aim is to bring academic fashion experts into dialogue with the Fashion Revolution movement. We’re asking how fashion research can contribute to what is becoming a worldwide movement for a more ethical / sustainable fashion industry in the wake of the Rana Plaza factory collapse in April 2013. We’re looking for academic research from any discipline that can contribute to Fashion Revolution’s five year planning. Here’s what we’re doing. Please get in touch with Ian, Lousie and/or Alex to discuss any ideas. The deadline for abstracts is Friday 12th February.
– Call for papers –
Scholar activism and the Fashion Revolution: ‘who made my clothes?’
Abstract
The collapse of the Rana Plaza factory complex on April 24th 2013, which crushed to death over 1,000 people making clothes for Western brands, was a final straw, a call to arms, for significant change in the fashion industry. Since then, tens of thousands of people have taken to social media, to the streets, to their schools and halls of government to uncover the lives hidden in the clothes we wear. Businesses, consumers, governments, academics, NGOS and others working towards a safer, cleaner and more just future for the fashion industry have been galvanised.
Guest blog: Avocado Story author Freddie Abrahams gets back in touch
It’s great when you get an email out of the blue. Especially if it’s from a former student whose ‘follow the thing’ dissertation is available from your website. And especially if it is, to date, its most viewed example of original student work on the site. Fred was a BA Geography student at the University of Birmingham. I’d supervised his dissertation. He’d enjoyed researching and writing it. Then he graduated and went off into the ‘real world’… but why’s he back?
He returns my email, eventually. He says it’s good to hear from me, especially so given how eager I am to get back into this writing malarkey.
Show us your @fash_rev trump cards!
Today, we started to play with the Fashion Ethics Trump card game we’ve made for, and with, Fashion Revolution Day.
We ended up tweeting some #fashtrumps selfies and a step by step guide for anyone who wants to join the #fashtrumps conversation.
We present to you here: some examples of #fashtrumps selfies, those guiding tweets and a twitter box that will show the ones that you have made…
Give this a go!
Some examples
How to make & play Fashion Revolution’s Fashion Ethics Trump card game
In November last year, we made and played a Ethical Fashion Trump Card game that we were developing for the Fashion Revolution Day Education Pack.
Its aim is to encourage its players to think about their clothes and fashion ethics, a topic that’s more important than ever after the Rana Plaza factory collapse in Dhaka, Bangladesh on 24 April last year.
It’s a playful way of encouraging some serious discussion about who and what we are wearing.
Here, we want to showcase the new FRD pack – which was published yesterday – and to provide a match report that will give you an idea of how the game can be made and played in your classroom, home, shed … wherever you play cards!
‘Made in Bangladesh’ clothing label collection
We’re setting up our ‘What (not) to wear’ fashion ethics Challenge at the University of Exeter at the moment.
As a starting point, we’re collecting photos of ‘Made in Bangladesh’ labels from people’s clothes (our clothes, too). Here’s what we have so far.
One set is found: a gallery of photos that people uploaded to the photo-sharing site flickr. Click the thumbnails or link below to see all 18.
‘Made in Bangladesh’ clothing label collection, a gallery on Flickr.
The second set is new: label photos we’ve asked for and put together on our ‘What (not) to wear’ website.
We’d like to add more. Could you help out by doing your own fashion audit and sending us your ‘Made in Bangladesh’ labels to add to the page?
Send us your photos via @followthethings or followthethings@yahoo.com
Thanks!
New for 2014: our Fashion Ethics ‘Grand Challenge’ at Exeter University
Things have been a bit quiet on the blog since the ftt Awards Ceremony in December. We have been busy on another project, at the University where we’re based, introducing First Year Students to the challenge of to how to help develop a more ethical fashion industry, in the wake of the Rana Plaza factory collapse in April last year.
We’ve been putting together a website for the Challenge, but it’s open to everyone to use, comment on, and get involved in.
Please do so via the website (click the screen grab below) or get in touch with us via followthethings@yahoo.com, @followthethings or our Grand Challenges Facebook page.
‘What (not) to wear’ event: an introduction
Date: 11 November 2013, 4-6pm
Venue: University of Exeter, Streatham Campus, Streatham Court, Lecture Room C.
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Our sponsor
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Setting the scene: journalism, activism & ‘Primark on the rack’
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Our audience: curious & expert students
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Our hashtag

Tweet photos of your ‘Made in…’ labels & ask questions with this.