CEO Ian is putting together the 2020 Fashion Revolution quiz at the moment and, in the process, came across a posting of this 30 minute video on twitter in November last year. It’s an example of the kind of late night North American satirical TV show that its critical eye on supply chain injustice and activism. It’s from Hasan Minaj’s ‘Patriot Act’ Netflix series which ends up in a fake ‘H-M’ store full of alternatively labelled clothing, shoppers and him as a kind of shopkeeper – choreographing some hilariously awkward conversations about the goods on display. His critique is not only about fast fashion, but through it. Watch to the end!
“I want to be a sexy carrot, but I don’t want to destroy the environment”.Shopper in Minhaj’s H-M store looking at an orange dress
Here at followthethings.com, we’re fascinated by pranks, hoaxes and spoofs that try to bring into conversation the often hidden relations between the makers and users of commodities. Our whole site is intended to do this. It’s April 1st today so we thought it would be appropriate to mark the 60th anniversary of “one of the first times the medium of television [was] used to stage an April Fools Day hoax” (BBC nd) and “the biggest hoax that any reputable news establishment ever pulled” (CNN nd). On April 1 1957, the annual spaghetti harvest of a family in Ticino, Switzerland was reported in the BBC’s current affairs Panorama series. It was a bumper crop. This spoof was based on an assumption that people in Britain had no idea what spaghetti was, what it was made from, or where it came from. It arrived in tins.
Behind the scenes…
“Panorama cameraman Charles de Jaeger dreamed up the story after remembering how teachers at his school in Austria teased his classmates for being so stupid that if they were told that spaghetti grew on trees, they would believe it. The editor of Panorama Michael Peacock told the BBC in 2014 how he gave de Jaeger a budget of £100 and sent him off. The report was made more believable through its voice-over by respected broadcaster Richard Dimbleby. Peacock said Dimbleby knew they were using his authority to make the joke work, and that Dimbleby loved the idea and went at it with relish. At the time, seven million of the 15.8 million homes (about 44%) in Britain had television receivers. Pasta was not an everyday food in 1950s Britain, and it was known mainly from tinned spaghetti in tomato sauce and considered by many to be an exotic delicacy. An estimated eight million people watched the programme on 1 April, and hundreds phoned in the following day to question the authenticity of the story or ask for more information about spaghetti cultivation and how they could grow their own spaghetti trees. The BBC reportedly told them to “place a sprig of spaghetti in a tin of tomato sauce and hope for the best”.” (Source: Wikipedia nd).
It’s International Women’s Day tomorrow, so we’ve picked out a documentary that’s soon to be featured on our site: Maquilapolis – city of factories. This is a preview of its page in our Electrical Department. It’s unique in the ‘follow the things’ genre because its both about, and made with and by, factory working women.
Maquilapolis – city of factories
Type: Documentary film (68 mins, in Spanish with Spanish or English subtitles)
Directors: Vicky Funari and Sergio de la Torre, in collaboration with the factory workers.
Production Company: Independent Television Service (ITVS).