We’re involved in running a session at the Royal Geographical Society (Institute of British Geography) annual conference this summer whose aim is to bring academic fashion experts into dialogue with the Fashion Revolution movement. We’re asking how fashion research can contribute to what is becoming a worldwide movement for a more ethical / sustainable fashion industry in the wake of the Rana Plaza factory collapse in April 2013. We’re looking for academic research from any discipline that can contribute to Fashion Revolution’s five year planning. Here’s what we’re doing. Please get in touch with Ian, Lousie and/or Alex to discuss any ideas. The deadline for abstracts is Friday 12th February.
– Call for papers –
Scholar activism and the Fashion Revolution: ‘who made my clothes?’
The collapse of the Rana Plaza factory complex on April 24th 2013, which crushed to death over 1,000 people making clothes for Western brands, was a final straw, a call to arms, for significant change in the fashion industry. Since then, tens of thousands of people have taken to social media, to the streets, to their schools and halls of government to uncover the lives hidden in the clothes we wear. Businesses, consumers, governments, academics, NGOS and others working towards a safer, cleaner and more just future for the fashion industry have been galvanised.
A couple of weeks ago, we attended the Geographical Association (GA) conference in Manchester. This is a conference for geography teachers, student geography teachers and the people who train them. We talked to many who taught their students the geographies of trade through researching their own clothes. We went to a talk where Hannah Campion, a newly qualified teacher, explained how she sparked her students’ curiosity about these geographies using some of our teaching resources. With the second anniversary of the Rana Plaza collapse only a few days away, we are publishing what she said…
A £4 t-shirt
My name is Hannah Campion. I am an NQT at The National Church of England Academy, Nottinghamshire. My fascination around the Geography of my ‘stuff’ developed from undergraduate study of commodity chains, commodity fetishism and Cook’s (2004) ‘follow the thing’ approach at the University of Nottingham. An assignment during my teacher training course on ‘Fantastic Geographies’ gave me the opportunity to bring this controversial issue into the classroom, to enable pupils to investigate and to develop a curiosity around the lives of our everyday commodities. The initial scheme is a 5 lesson sequence unveiling and unpicking the life of a plain white £4 t-shirt from production through to consumption. In 2014, I was asked to display my work at the Geographical Association conference in Guildford as part of the Ideas Zone exhibition. Since then, I have written an article for Teaching Geography (Campion 2015) and presented a Teacher-to-Teacher session at this year’s GA conference entitled ‘Behind the seams: global connections in the classroom (KS3)’.
This is the latest in our #followtheteachers series. In December last year, Ian was contacted ‘out of the blue’ by Joe Lambert, a trainee teacher at Montgomery Primary School in Exeter who had been an undergraduate Geography student at Exeter University, where Ian works and where followthethings.com is based. Would Ian be interested in working with him and the school’s 7-9 year old (Year 3 and 4) students, who were following food the following month? Yes was the answer. Here’s what happened, as described by Joe. After hearing geography was the key focus of the first few weeks of the January term, my ears immediately pricked. A geography graduate rarely gets an opportunity to use his degree but when he does you know he is going to relish it! My interests were further stoked when the topic was narrowed to identifying where does our food come from? This was the wonderful, crystallising moment when you realise maybe paying attention in the 1st year of your degree was worthwhile. Continue reading
It’s great to hear from former students who took the Exeter Geography module that creates so much of our site’s contents. A few weeks ago, we heard from Aidan Waller. He graduated in 2011, and worked as an intern when we were designing and ordering our shopping bags, and getting the site ready for its opening. He was in Thailand, doing some business, when following things came to mind. Here’s what Aidan wrote (published with his permission!).
Whilst travelling through the north of Thailand I stayed in the old capital of the north, Chiang Mai for a week. Whilst in the city I stumbled across a small back street shop with a big dayglo hand drawn sign saying “T-shirts 100 baht”. That caught my eye instantly, brilliant cheap T-shirts, I’d been looking for some for a while now and this place looked perfect.
How can we use images to tell the stories we want to tell – an avoid repeating the ones we don’t? (Platform 2012).
We were very happy to see that Set 11 of Lego’s Minifigures included a new Grandma figure with a cat and shopping bag. We purchased our Grandma at the Thomas Moore store in Exeter, where staff can tell you what’s in each packet just by feeling it.
We know that photos of Cats and Lego are among the most shared on social media. We want more people to know about our site and what it’s all about. ‘Flo the Cat’ is helping us to do this.
These are the first ‘What the cat brought home’ photos that we added to Flo’s flickr set today. They point towards our page on Anna Chen’s 2010 Radio 4 investigation China, Britain and the Nunzilla Conundrum. Let us know what you think and, maybe, buy yourself a cat and bag and take some other ‘Flo the cat’ photos for us to publish.
If you haven’t seen Nunzilla wound up and in action, watch this short video:
And here’s what this radio show did with her:
“[The Nunzilla Conundrum] takes the example of British designed, Chinese-made ironic novelty gifts … and expands it into an illuminating discussion of the cultural differences between the two nations, with Chinese production line workers hard-pressed to describe what it is they’re making while British designers are oh-so keen to deconstruct the joke” (Naughton 2010, np).
See our page for more.
This post began as a contribution to a special issue of the journal ACME on the new ‘impact’ agenda in British Higher Education. Our shopping bags and ‘ladybugging’ activities seemed to fit this bill, although their ‘impact’ wasn’t measurable (and that was the point). In the end, another short piece on impact was written for the journal. We have revised that original paper to post here, and hope it may be interesting for readers who are keen to use our site and/or bags in their teaching and wider ‘shopping’ activities.
Update September 2016: sorry, we have no bags left to give away. They’ve all gone. If you have one, it’s a priceless collector’s item. If you see someone carrying one, please say hi.
“We need to develop forms of critique that inspire hauntings, feed feelings, come alive, leap out and grab us, … that are not just about vital materiality but are themselves vitally material” (Cook & Woodyer 2012 p.238).
We’ve been working with a group of trainee high school teachers at the University of Nottingham this year. We’ve talked in detail with them about how followthethings.com could help them engage their students in a variety of complex and sometimes controversial geographical issues.
We enjoyed working together so much that, after hosting together a ‘Teaching with followthethings.com’ workshop at the 2013 Geographical Association conference, we decided to continue our work as they begin their careers as Geography teachers.
We decided to call what we were doing the ‘follow the teachers’ project. This would a) follow the use, adaptation and creation of followthethings.com resources to teach geography and related subjects, and b) share these experiences and resources online for others to use. Over the next few months, we’ll be hearing from seven teachers involved in this project.
We begin with Oprah Whipp’s use of our page on a Simpson’s couch gag to teach her students about globalisation and geographical thought.
I had a class of 30 year 7 pupils, mixed ability who had never studied the concept of globalisation, however this is a topic covered in detail in year 9, and again at GCSE and A Level. What could I do to put a spin on this topic, that wouldn’t become repetitive?
I began looking through the followthethings.com web page, which I was introduced to during my PGCE course at the University of Nottingham and came across the video clip directed by Banksy, and the opening sequence he created for an episode of the cartoon series ‘The Simpsons’. This was something I felt that my class would relate to, and capture their imagination.
In the lessons prior to this, I had introduced key terms, and completed followthethings.com shopping bag missions 1-3 on the Mission:Explore website. I adapted mission 3 – ‘Who made it?’ – by splitting the class into two groups, and asking one what they would say to a person who had made their bags, and the other what they thought those workers would say to them. This allowed pupils to gain a brief understanding of the concept of globalisation, focusing on worker’s rights.
This lesson began with me recapping the term globalisation, and then introducing Banksy by showing the pupils a picture of one of his guerrilla artworks (download my powerpoint slides). I asked them to think geographically, and about the topic we had been looking at over the past two weeks to help them do so. The class coped really well with this, and a couple of the higher levelled pupils even knew the artist and were able to inform their peers on his background.
The detailed walk through of the clip provided on its followthethings.com page enabled the gifted and talented pupils to read out loud to the rest of the group, which ensured the initial material (the video clip) was accessible to each member of the class and they understood Banksy’s reasoning behind it.
My main task was for the pupils to create their own piece of guerrilla art. Here is where differentiation became apparent. The lower levelled pupils interpreted Banksy’s work, and wrote a vague description and reasoning behind their work, whereas the higher achieving pupils really came to life, incorporating ideas from the previous lessons (the postcards and the meaning of the word globalisation).
I really enjoyed this lesson, teaching it was a highlight of my teaching practice, especially because of the positive feedback I received from my pupils.
Update: twitter feedback
— Oprah Jade (@OprahJade) July 22, 2013
@OprahJade Write for us next!!:)
— Protocol Education (@ProtocolEd) July 22, 2013
We have recently started working with the Scottish Development Educational Council (SCOTDEC) who have invited us to run a followthethings.com workshop at a ‘development education’ conference in Krakow this week. This is the first teacher conference in the ‘Changing habits for good’ project which brings together school teachers from Scotland, Poland, Slovenia and Bulgaria (for more, see the project outline below). We’re taking part via a videolink, and this is the blog post that will hopefull organise what happens. We’ve been asked to introduce our website and the wider project, including our ongoing ‘classroom’ project, and then to talk through some of the shopping bag activities we’ve posted on the Guerrilla Geography education website Mission:Explore.
This is followthethings.com
What is followthethings.com?
- It’s an online shopping website, if you understand ‘shopping’ to involve betraying the origins of things, like you might ‘shop’ a person to the police.
- It’s designed to have the look, feel and architecture of familiar online stores.
- It’s stocked with examples of art work, documentary film, journalism, activism, academic, student and other work revealing the lives of everyday things, i.e. the relations between their producers and consumers hidden by commodity fetishism.
- It shows how their makers tried to make these relations apparent, visible, tangible in ways that might move their audiences to act by trying to make them feel guilty, shocked, appreciative, awkward and/or involved in other people’s lives and work.
- It researches what its makers and viewers have said online about each example: what it aimed to do, how it was made, what discussions it provoked, and what impacts it had.
- It’s full of quotations that are arranged so that they read like a conversation, a conversation that can move from the computer screen into the classroom as teachers create lesson plans and schemes of work with its contents.
- It aims to inform and inspire new ‘follow the things’ work (by teachers, their students, as well as artists, filmmakers, journalists and others), which we hope to publish on the site too. Some examples of new work have already been published.
- It has become a popular website for teachers looking to engage their students in North-South relations via the geographies of commodities. So, we’re working on a new ‘classroom page’ to bright together materials and ideas already developed for this purpose.
First: let’s browse!
Click the homepage image above and you’ll get to the store. Get a sense of what’s available by browsing its departments. Where do you want to look? I’ll talk about any page you choose!
Second: a preview of our classroom page
Our site isn’t intended for any particular group of people.But we know that school teachers and their students are keen to use it. This is a page whose contents we’ve been working on for the past couple of months, with a teacher trainer, student teachers, an educational consultant, and undergraduate students. It’s not published yet, but will be by the end of this month.
Third: workshop activities
To get a sense of the educational materials and activities on this page that could imaginatively engage students in ‘development’ issues, we were hoping to give out some of our shopping bags (they didn’t arrive on time, unfortunately). We had these made in a factory in China that makes them for UK supermarkets. They are made by the same people, in the same way, to the same specifications. And we have produced a series of missions based on their lives and travels on the Guerrilla Geography education site Mission:Explore.
To get a vivid sense of Guerrilla Geography and Mission:Explore are all about, this video is excellent ( you don’t have to be a geographer to find this interesting!)
There are six shopping bag missions, starting with ‘get the bag’, and ending with ‘go ladybugging’! You can complete the series to win the ‘followthethings.com champion shopper’ badge, and you can borrow and adapt these missions for classroom, fieldwork or homework activities for your students.
We’ll go through the missions this afternoon, and then try one or two now (perhaps even setting one as homework). These aren’t impossible if you don’t have the bags. We will have to improvise! And feed back tomorrow morning…?
If you want to find out more, please comment on this post or email us at firstname.lastname@example.org . Thanks!
PS: ‘Changing habits for good’
This is a 3 year project funded through the European Commission’s programme for ‘Raising public awareness of development issues and promoting development education in the European Union’ (details here). It brings together a organizations in Scotland (SCOTDEC), Poland (Polish Green Network), Bulgaria (Creative Effective Grassroots Alternatives) and Slovenia (Institute for African Studies).
In this post, I want to briefly set out ways in which High School Geography teachers in the USA (and elsewhere) could use our site with their students. Why? Totally by coincidence. We’re visiting the Watson Institute at Brown University this week. Across the hall, a conference for High School Geography teachers is taking place that’s organised via Brown’s Choices program. When they found out that we were here and have been working this year on our classroom project – creating resources for UK school Geography teachers – I was asked to talk about this just before dinner today (for 10 minutes). This is the blog post that I’ll be showing on screen, combining what we’ve already done and what’s coming next in the followthethings.com project.
1. the main idea
This is explained in the short paper circulated at the conference. This was published in a journal produced by the Geographical Association – the professional association of Geography teachers in the UK – for High School Geography students and their teachers. The paper begins:
Many of us pay little or no attention to where the things in our lives come from. We may be concerned about factory conditions in other parts of the world, but not feel any direct sense of connec- tion with the people working there. ‘Made in…’ labels and ingredient infor- mation don’t tell us much about these connections and relationships. But they can be starting points for ‘geographi- cal detective work’ (Hartwick, 2000). This can allow teachers and students to piece together their understanding of commodities and their complex geographies, and provoke classroom discussion about the impacts of con- sumers’ decisions, which inevitably draw upon the key geographical concepts including:
globalisation – uneven development – interdependence – scale and connection –
proximity and distance – relational thinking – identity responsibility
This paper includes examples of student ‘follow it yourself’ research on socks, chewing gum and an iPod. You can download it here.
2. the website
This is the spoof online shopping site that opened in 2011. It contains over 60 examples of films, art work, and activism that aims to show consumers who makes our stuff, and to encourage us to discuss the rights and wrongs of globalisation and international trade. Each example has been thoroughly researched, and that research is showcased here. There are also examples of original student work, including the 3 examples in the paper quoted above. Please click the image to get to the site and browse…
3. the missions
The site isn’t made for teachers and their students. It’s made for anyone and everyone who makes this kind of work, or wants to teach with this kind of work. But its core ideas and content fits into the UK High School Geography curriculum in many ways. So we’re now working with Geography teachers and teacher-educators to develop and publish ideas and teaching resources for schools. The first of these was a series of missions on the Guerilla Geography site Mission:Explore. Its Explorers do missions, earn points and can win badges.
We have a series of six missions focused on the reusable followthethings.com shopping bags that we had made in China and are now giving away free to anyone who wants one (see our site’s Shopping Bag page here). The links for the missions are here (you don’t have to do the missions, some teachers just borrow and adapt the ideas):
These are the postcards that one trainee teacher asked her students to write based on Mission 3:
— followthethings.com (@followthethings) April 3, 2013
4. our classroom page
This is what we’re working in at the moment with educational consultant and soon-to-be-a-Geography-Teacher-again Alan Parkinson (see his excellent Living Geography blog here). We’re pooling resources in a soon-to-be published ‘classroom page’, which includes this searchable map (draft copy below).