There are two weeks to go before our latest pedagogical experiment begins: the free online course called ‘Who made my clothes?’ which we have put together with Fashion Revolution and the University of Exeter. To help to spread the word, CEO Ian will front a small number of ‘Who made my…?’ films which show how we can imagine and find traces of labour in everyday commodities. The first film is about mobile phones and ends with a request. Please try this out and let us know what happens. Then watch the others in this playlist.
Not sure if this is or is not the ‘norm’ but I just received my brand new iPhone here in the UK and once it had been activated on iTunes I found that the home screen (the screen you can personalise with a photo) already had a photo set against it !!!! (Source: markm49uk 2008, np link).
I hope she doesn’t get fired, she looks so bloody happy! I will dedicate my iPhone homescreen to her for the rest of this week (Source: vegasdodger 2008, np link).
markm49uk (2008) iPhone 3G – already with pictures ! (aka “iPhone Girl”). macrumors.com 20 August (https://forums.macrumors.com/threads/iphone-3g-already-with-pictures-aka-iphone-girl.547777/ last accessed 13 June 2017)
Cook, I. (2011) iPhone 3G – already with pictures! (aka ‘iPhone Girl’). followthethings.com (http://followthethings.com/iphonegirl.shtml last accessed 13 June 2017)
Cook, I. (2013) The 14 best examples of shop-dropping… ever. followtheblog.org 23 March (https://followtheblog.org/2013/03/22/paper-activism-in-store-in-things-on-things/ last accessed 13 June 2017)
Woolf, S. (2017) Dear iPhone Girl. followtheblog.org 11 February (https://followtheblog.org/2017/02/11/guest-blog-dear-iphone-girl/ last accessed 13 June 2017)
How the ‘follow the thing’ approach has become part of International Women’s Day campaigning. In 1907, the University of Chicago says:
‘A common version of the beginning of International Women’s Day starts … with a march of textile women workers in New York. Amidst public discussion about the conditions of textile workers and women’s campaign for suffrage, about 15,000 women working in needle and textile industries marched through New York City. The demonstrators sought to commemorate police brutality encountered in a women workers demonstration in 1857, as well as demanded shorter work hours, better pay and voting rights’ (source).
In 2016 REMAKE published online their film Celebrating the Women Behind Our Fashion. This year, OXFAM GB published online its films about Florina the Unstoppable Tomato Tree Farmer and Theresie and the Incredible Pineapple Harvest.
Read and watch!
In the wake of the Trump election in the USA, our favourite book is now available at discount prices – e.g. $1 as an eBook – until the end of this week:
It’s perfect of our purposes and is available until the end of this week – in the wake of the Trump election – for only $1 as an eBook. It comes with a free study guide. There’s a website, too. But books are best!
We’re involved in running a session at the Royal Geographical Society (Institute of British Geography) annual conference this summer whose aim is to bring academic fashion experts into dialogue with the Fashion Revolution movement. We’re asking how fashion research can contribute to what is becoming a worldwide movement for a more ethical / sustainable fashion industry in the wake of the Rana Plaza factory collapse in April 2013. We’re looking for academic research from any discipline that can contribute to Fashion Revolution’s five year planning. Here’s what we’re doing. Please get in touch with Ian, Lousie and/or Alex to discuss any ideas. The deadline for abstracts is Friday 12th February.
– Call for papers –
Scholar activism and the Fashion Revolution: ‘who made my clothes?’
The collapse of the Rana Plaza factory complex on April 24th 2013, which crushed to death over 1,000 people making clothes for Western brands, was a final straw, a call to arms, for significant change in the fashion industry. Since then, tens of thousands of people have taken to social media, to the streets, to their schools and halls of government to uncover the lives hidden in the clothes we wear. Businesses, consumers, governments, academics, NGOS and others working towards a safer, cleaner and more just future for the fashion industry have been galvanised.
Over the course of the 2013-4 academic year, we’re following seven school teachers and they use and adapt followthething.com in their classrooms in England. Our second post is by Natalie Batten. She reflects on how she encouraged her students to use our site last year to help compare and contrast multinational corporations. This year, she will be using one of our new game-based teaching resources to encourage her students to better appreciate corporations’ diverse policies regarding workers’ rights and monitoring.
I covered a similar topic to the one discussed in Oprah’s #followtheteachers blog post – that of globalisation and multinational companies. This scheme, however, was implemented for AS Level Geography students (studying the OCR exam syllabus). This highlights the versatility of followthethings.com site as a resource for a variety of student ages, even when covering the same topic area. For example, while Oprah used the site to introduce globalisation at Year 7, I used it at A level to consolidate pupils’ prior learning and provide them with examples and case studies for their exams.
The pupils were not familiar with the site, so time was incorporated into the scheme of work for them to explore it. They really liked the layout and navigation of the site and its recognisable format – like other online stores such as Amazon – which made the site personal to them and their interests.
The different forms of data presentation on the site (eg. film reviews, travel journals, newspaper articles and Lego re-creations) provided opportunities for differentiation with more able pupils challenging themselves through interpretation of more abstract research sources. In particular, some used the Ford Car Seat page – based on a 2006 film called ‘Made in Dagenham’ – to explore social and historical geographical topics such as feminism and women’s rights. This was important as it allowed pupils to ‘find the geography’ and make synoptic links to other geographical topics during their MNC research task.
An extension to a task like this could be to incorporate followthethings.com’s new teaching resource – Ethical Trade Trump Cards as a way to compare and contrast global MNCs on categories such as worker’s rights, policies and monitoring in an exciting and familiar game for pupils.
Both they and myself as a trainee teacher took a lot of positives away from this activity and I will certainly be using followthethings.com in my future teaching for this and other topics.