This week, for the module behind our website, we held an arts and activism symposium at the University of Exeter. One of our speakers was artist Louise Ashcroft, who worked with us on our sister project the Museum of Contemporary Commodities earlier this year (what she made is here). Never have we heard students laugh so hard and be so inspired in an academic classroom. Watch Louise’s TED talk and you’ll see what we mean.
This is one of the questions that drives our work at followthethings.com. We tend to find our answers – yes, no, maybe, depends, etc… – in the user-generated comments on video-sharing websites like YouTube and in the comments on newspaper reviews. We’re currently wading through thousands of comments on a 2015 ‘follow the fashion’ film called The True Cost, and came across this powerful video response. We’re giving a paper about the True Cost and fashion activism at a conference next month. There’s an argument in the literature that work like this makes prescriptive arguments about responsibility that are so infinitely demanding they can generate a sense of powerlessness in consumer audiences. This doesn’t seem to be the case, at least for this viewer. Watching this film was a powerful experience. For us, this kind of response changes the question that’s asked. Now it’s ‘how do ‘follow the things’ documentaries affect their audiences? What vocabulary can we develop to describe this? That’s what we’re working on.
Here’s Ian et al’s first paper about the making of followthethings.com. It was published in French in 2014 and has recently been made available on open access. You can now download the paper as it was originally written in English. If you want the French version, click here.
followthethings.com was not designed and then made, but emerged from an iterative, creative, collaborative, conversation-infused, open-ended, making project. The paper is written to reflect this. Here’s the abstract: Continue reading
It’s Fashion Revolution Week this week. Last year’s headline, viral #whomademyclothes smash came from Germany. A vending machine apparently dispensing t-shirts for only 2 Euros in a Berlin square. If you put your money in, you had to watch a video showing the sweatshop conditions in which they were made. Twenty seconds in, you were presented with an option to buy the t-shirt or donate your 2 Euros. You were also filmed. With your permission, your reactions were included in a short film that was posted on YouTube on 23 April 2015. To date, over 7 million people will have seen your reactions, the expressions on your face, and joined the often heated, occasionally funny and carefully reasoned conversation in the comments below, and elsewhere online.
At followthethings.com, we turn the thousands of comments all over the internet into a digested read, a single conversation. Reading this you might get a sense of how successful this experiment was, and what made the video go viral. You might also think what you might have added to the conversation. What is the experiment showing? What’s it not showing? See what you think. Here.
Highlights from the conversation: Continue reading
Our CEO Ian Cook gave a talk about followthethings.com at an ‘Interdisciplinary Perspectives in Consumption Ethics’ seminar at the University of Leicester in June 2015. Afterwards, the speakers were asked to sit down and explain to camera how they had become interested in ‘ethical consumption’ as researchers. This is what he said…
Ian thanks Dierdre Shaw, Helen Gorowek and Andreas Chatzidakis for inviting him to present, Juliet Schor, Marylyn Carrigan and Caroline Moraes for their great talks, and Andreas for his at-ease interviewing skills.
We’re in our second year of collaboration with Artist and PhD student Paula Crutchlow and whole crew of other people on the Museum of Contemporary Commodities (MoCC) project. In 2015 we had residencies at Furtherfield in London’s Finsbury Park. Watch the video below to see what this led to. Now we’re moving to Exeter, and have a couple of artist commissions to fill. The advert is below. Please consider applying if this is your thing, or pass it to others. Check out our MoCC website for more…
Finsbury Park 2015: MoCC Free Market
Exeter 2016 artist commisions: call for commissions
MoCC is inviting proposals for the commissioning of two dynamic public encounters that explore urgent questions related to the nexus of data-trade-place-values. We are interested in receiving applications for remote interventions as well as Exeter based working processes, and are looking for artists who can demonstrate both a critical engagement with networked processes, and experience of making in a social context. The commissions are co-hosted with Exeter Phoenix, Exeter Library and Devon Fab Lab and have been developed in partnership with Furtherfield. Final art work will be shared as part of the Exeter iteration of MoCC during May 2016, alongside a programme of film screenings, walkshops/workshops and public discussions about potential ethical futures of trade and exchange in late capitalism.
Find out more about the commissions and how to apply HERE
In the UK’s discussions this week about appropriate responses to Isis/Daesh questions have been asked not only about bombing and ground troops, but also about supply lines of weapons, money and people. A brief examination of news reporting on these issues suggest that a ‘follow the things’ approach to understanding and combatting Isis/Daesh has been emerging over the past year. We’re using this post to begin to piece its elements together. Follow the links to flesh out the stories.
“[UK Labour Party leader] Jeremy Corbyn posed a series of rhetorical questions when asked whether bombing Isis following the Paris terror attacks would make a significant difference to the situation. In an interview with Lorraine Kelly on ITV, [he] answered “probably not”, adding: “Who is funding Isis? Who is arming Turkey? Who is providing safe havens for ISIS? You have to ask questions about the arms everyone has sold in the region. … So where does Isis get its money, guns and bombs, both in Europe and in the Middle East?” (Brooks-Pollock 2015 np link). Continue reading