Possibly the most coherent explanation for ‘follow the thing’ research Ian has ever offered!

Our CEO Ian Cook gave a talk about followthethings.com at an ‘Interdisciplinary Perspectives in Consumption Ethics’ seminar at the University of Leicester in June 2015.  Afterwards, the speakers were asked to sit down and explain to camera how they had become interested in ‘ethical consumption’ as researchers. This is what he said…

Ian thanks Dierdre Shaw, Helen Gorowek and Andreas Chatzidakis for inviting him to present, Juliet SchorMarylyn Carrigan and Caroline Moraes for their great talks, and Andreas for his at-ease interviewing skills.

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