‘Would people still love a bargain if we bought these issues closer to home?’
‘Money is the journey we send it on.’
It’s fairtrade fortnight, the time of year when companies and NGOs make the relations and responsibilities between the producers and consumers of everyday things mainstream news. In this post we highlight two contrasting videos in which these relations are a) brought close to home through the delivery of food and b) stretched out through investing money (perhaps the most fascinating commodity) in an ethical ISA. Watch and discuss…
Follow the produce: the home delivery service they weren’t expecting
Follow the money: the most rewarding cash ISA in the world
How can encouraging students to cut up, rearrange and otherwise mess with adverts’ imagery and messages help them to better appreciate the complex geographies of consumption and international trade? How can the teaching of controversial issues build on students’ senses of injustice, mischief and creativity? We have a suggestion…
Earlier this year, a booklet called Medialukutaitoa vastamainoksista became a booklet called Teaching media literacy and the geographies of consumption. These booklets come from a series of workshops developed by former followthethings.com intern Eeva Kempainnen in a variety of educational settings in Finland. The hands-on and entertaining methods she sets out are suitable for a variety of ages, and the booklets are crammed with ‘how to’ advice and excellent examples of student work. Watch our cheaply produced promo, download the booklets by clicking the links, and find out more about Eeva’s work here.
Thanks to Mary Biddulph and Alan Parkinson for their help in this process.
We’ve organised three sessions on ‘Scholar Activism and the Fashion Revolution: who made my clothes?’ at the Royal Geographical Society (with the Institute of British Geographers) conference in London next week. We are excited to bring together scholars from many countries and disciplines and key members of Fashion Revolution’s Global Coordination Team. Everything takes place on Thursday 1st September. Here’s the line-up (click the session titles for the full details):
Session 1: ‘connecting producers and consumers’
Chair: Ian Cook, Geography, University of Exeter
Rebecca Collins, Geography and International Development, University of Chester: New-Old Jeans or Old-New Jeans? Unpicking perverse, provocative and paradoxical temporalities in young people’s clothing consumption.
Ian was asked recently to write a short article about the subversive possibilities of digital geographic practice for the journal Justice Spatiale | Spatial Justice and to place followthethings.com in this emerging, absent, who knows what, tradition. It’s just been published.
We noticed that followthethings.com, or anything that seems (to us) to be anything like it, was not being discussed in reviews of digital geographies. So, we imagined the kind of review in which it would be a central example. A review that’s based on already-published literature that’s informed and helped us to make sense of what we’ve made and what we can do with it. A review whose plea for ‘more digital geographies’ is a plea both for more experiments in digital geography, and for experiments that are themselves more digital.
This kind of work more fully lives in and works through the new media ecology of web2.0. followthethings is an example of what this can look like, how it can operate, the kinds of arguments it can make, how it can make those arguments, how it could be assessed, what we could and should write about ‘it’ in academic journals.
Other examples are, of course, available. For us, the Museum of Contemporary Commodities (MoCC) project also fits this bill, in its own unique ways.
See what you think. Click the image to read the full argument.
Thanks to our friends at Paris 7 University for this opportunity to express ourselves.
Our CEO Ian Cook gave a talk about followthethings.com at an ‘Interdisciplinary Perspectives in Consumption Ethics’ seminar at the University of Leicester in June 2015. Afterwards, the speakers were asked to sit down and explain to camera how they had become interested in ‘ethical consumption’ as researchers. This is what he said…
Ian thanks Dierdre Shaw, Helen Gorowek and Andreas Chatzidakis for inviting him to present, Juliet Schor, Marylyn Carrigan and Caroline Moraes for their great talks, and Andreas for his at-ease interviewing skills.
We’re involved in running a session at the Royal Geographical Society (Institute of British Geography) annual conference this summer whose aim is to bring academic fashion experts into dialogue with the Fashion Revolution movement. We’re asking how fashion research can contribute to what is becoming a worldwide movement for a more ethical / sustainable fashion industry in the wake of the Rana Plaza factory collapse in April 2013. We’re looking for academic research from any discipline that can contribute to Fashion Revolution’s five year planning. Here’s what we’re doing. Please get in touch with Ian, Lousie and/or Alex to discuss any ideas. The deadline for abstracts is Friday 12th February.
– Call for papers –
Scholar activism and the Fashion Revolution: ‘who made my clothes?’
The collapse of the Rana Plaza factory complex on April 24th 2013, which crushed to death over 1,000 people making clothes for Western brands, was a final straw, a call to arms, for significant change in the fashion industry. Since then, tens of thousands of people have taken to social media, to the streets, to their schools and halls of government to uncover the lives hidden in the clothes we wear. Businesses, consumers, governments, academics, NGOS and others working towards a safer, cleaner and more just future for the fashion industry have been galvanised.
It was Fashion Revolution Day last Friday, the second anniversary of the collapse of the Rana Plaza factory complex in Dhaka, Bangladesh in which 1,129 people died making clothes for High Street brands. This year, we helped to create education packs for the global campaign, hoping to finds ways in which teachers and students of all ages could interrogate (un)ethical and (un)sustainable fashion by asking ‘who made my clothes?’ We have written about Fashion Revolution Day’s approach to teaching controversial issues here. Below, however, we showcase a blog post by Professor Becky Earley on the ‘Who made my uniform?’ project she worked on at her childrens’ primary school in London. We think this is fantastic. Here’s an extract.
“… My son loves trainers. He’s a football fan and player, and the influence of the Arsenal team and their colorful attire – and what is donned by his group of friends at school and on his team at the local sports centre – is significant to him. He got the trainers he wanted for Christmas – bright orange. They looked amazing with his lime green away kit. Yet within days he starting asking for another pair, in a different colour. I took the opportunity to explain to him again about why ‘stuff’ is special. The materials, dyes, labour, shipping… all comes at a cost, and not just to the bank of mum and dad. At 8, he knows all this already. We talk about ‘stuff’ all the time. But he just can’t make the leap to applying this knowledge to his insatiable desire to be part of the team – to look the part. At his school the lost property area is a mess of unlabelled and unloved green, white and navy cotton and polyester. I decided to start here with my research, and look at the way in which primary school children relate to their uniform – their everyday clothes. The deputy head at St Mary’s Catholic Primary School in Chiswick and I hatched a plan to run a ‘Who Made My Uniform’ project, in response to the FRD provocation ‘Who Made My Clothes?’ Beginning with a carefully prepared school assembly on the actual day, the project consisted of a week-long residency by myself with the help of another mum, and a series of class projects run by the teachers. The photo story below documents the project. Over the summer term we asked:
- Where was my uniform made?
- Who made my uniform?
- What is it made from?
- How can I make my own clothes?
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