It’s Fashion Revolution week this week. Today is the fourth anniversary of the deadly Rana Plaza collapse in Savar, Bangladesh. We’ve been working closely with Fashion Revolution almost from the start, our CEO Ian being a member of its Global Coordination Team. followthethings.com brings to Fashion Revolution a keen interest in cultural activism, its creation, discussion and impacts, This week we will be sharing each day a form of cultural activism that has made significant contributions to the movement.
Today’s post shows how photographs from the Rana Plaza site in the hours and days after the collapse were used to engage consumers and shame brands and retailers who refused to acknowledge that their clothes were being made there at the time. In this 2014 TED talk, Bangladeshi documentary photographer Ismael Ferdous talks about those he took on the day and what he did with them when he took them to New York. Guerrilla Projection is the activist tactic. This is moving, inspiring, troubling work.
Samantha Corbin & Mark Read (2012) Tactic: Guerilla Projection. in Andrew Boyd (comp.) Beutiful trouble: a toolbox for revolution. New York: O/R, 52-53
Hannah Harris Green (2014) Photographer Ismail Ferdous On Documenting the Rana Plaza Factory Collapse. The Aerogram 15 May
In January 2007, the container ship MSC Napoli was run aground in rough seas off the Jurassic Coast World Heritage Site in South West England. The unfolding drama of oil spillage, containers washing up on shore and their contents being salvaged near the village of Branscombe was international news. The wreck and its aftermaths was also researched in incredible detail by a well established local history group called the Branscombe Project whose members produced and exhibited original art work in response to it. Much has been written by journalists and academics about the Napoli, and artists (notably Melanie Jackson) have drawn it into their work. But it’s the inside story that emerges from this local research is perhaps the most interesting. At the end of her often-given talk, Barbara Farquharson – formerly an academic archaeologist and anthropologist and member of the Branscombe Project – has said that:
“When you think about it, the creation of World Heritage Sites are part of a global phenomenon involving the creation of iconic places that are both physical and cultural. So in a curious way the beaching of the Napoli hits the cross-wire between global cultural and environmental and economic and political issues” (Farquharson 2009, np).
The Napoli wreck is a brilliant insight into the geographies of material culture, the out of sight geographies of trade, and ways in which art and social science can make sense of its complexities. So the Napoli at Branscombe is worth revisiting for anyone who’s fascinated by these issues. We end with a reading list:
There’s an academic publications page on our blog that gives a taste of, and provides access to, our research papers about the followthethings.com project. A book chapter has just been published in an open access e-book that brings together a series of lectures in Switzerland asking if and how social scientific research can transform society. Our answer is a qualified yes.
Cook et al, I. (2017) followthethings.com: analysing relations between the making, reception and impact of commodity activism in a transmedia world. in Ola Söderström, Laure Kloetzer & Hugues Jeannerat (eds) Innovations Sociales: Comment les Sciences Sociales contribuent à transformer la Société, MAPS: Université de Neuchâtel, 50-61 Full Text
What we are keen to find out are what filmmaking, artistic and activist tactics lead to what kinds of public and corporate responses, and with what kinds of impacts on whom. There is an established argument that, when this work is didactic and tries to enroll its audiences through blame, shame and guilt, it tends to fail. Audiences feel powerless, overwhelmed, apathetic, and angry at those making them feel this way rather that at the injustices exposed (Barnett 2010, Sandlin & Milam 2008, Cook & Woodyer 2012). Even the most cursory examination of our website suggests that the elements of, and relationships set out in, this argument are quite narrowly defined. To illustrate this, we offer below a taste of what’s to come from the analysis of the followthethings.com archive. We provisionally outline one engagement tactic, one kind of consumer response, one kind of corporate response, and one kind of impact.
We know from our research that the involvement of celebrities in activist campaigns raises their media profiles and impacts. We have been hoping that our ‘follow the things’ project would one day attract a celebrity to get behind what we’re doing, encourage others to do what we do. Yesterday we found what we were looking for. Emma Watson was exchanging advice for $2 in New York’s Grand Central Station. We’ve skipped to the part in the video when she’s responding to one young man’s question. If you take her advice entirely out of content, she’s giving us an endorsement. Her character Hermione Grainger has inspired activist members of the Harry Potter Alliance. Now she inspires us. The way she says our words is wonderful. Thank you Emma.
Here’s another excellent example of journal writing from the Exeter Geography module behind our website. At the start of the module, we ask the students to add to their phone homescreens this photo of an Apple factory worker which, it seems, was accidentally left on an iPhone bought in 2009. The person who found this and four other photos posted them online and the quest to find out who she was, why photos of her were on that phone, and what would happen to her after they went pubic went viral (as documented on our followthethings.com page). We ask our students to keep her photo on their homescreens until the end of the module, for almost 4 months. What can happen to you when she looks at you every time you look at your phone, wherever you go? Sophie Woolf explains… to the person who became known as ‘iPhone Girl’.
In January 2007, the drama of the MSC Napoli container shipwreck was unfolding on the East Devon coast. Our CEO Ian wrote a book chapter about this with Divya Tolia Kelly. This wreck provided vivid insights into the hidden geographies of international trade. It was published in 2010, and made available freely online without the photographs. In 2013, we re-created these photos in LEGO, although the pieces we had available meant that 100% faithful re-creations were impossible. Here’s the chapter and below are the re-creations, adapted for the 10th anniversary. What can they add to our understanding of what happened? That’s the question for those who practice Political LEGO.
See here for the original set on Flickr, with links to the photos re-created.
While we’re on the subject of favourite books, another one is Srdja Popovic’s Blueprint for revolution: how to use rice pudding, LEGO men, and other non-violent techniques to galvanise communities, overthrow dictators or simply change the world. Here’s a summary:
“Through examples of using laughter and music (e.g., Pussy Riot) to disarm the opposition and gather supporters, to staging a protest of Lego Men in Siberia (when flesh-and-blood people would have been shot) … Popovic uses true and sometimes outrageously clever examples of the ways in which non-violent resistance has achieved its means” http://www.blueprintforrevolution.com/
And here’s what he’s talking about. What’s called elsewhere – Political LEGO. Watch this.