‘Would people still love a bargain if we bought these issues closer to home?’
‘Money is the journey we send it on.’
It’s fairtrade fortnight, the time of year when companies and NGOs make the relations and responsibilities between the producers and consumers of everyday things mainstream news. In this post we highlight two contrasting videos in which these relations are a) brought close to home through the delivery of food and b) stretched out through investing money (perhaps the most fascinating commodity) in an ethical ISA. Watch and discuss…
Follow the produce: the home delivery service they weren’t expecting
Follow the money: the most rewarding cash ISA in the world
In January 2007, the drama of the MSC Napoli container shipwreck was unfolding on the East Devon coast. Our CEO Ian wrote a book chapter about this with Divya Tolia Kelly. This wreck provided vivid insights into the hidden geographies of international trade. It was published in 2010, and made available freely online without the photographs. In 2013, we re-created these photos in LEGO, although the pieces we had available meant that 100% faithful re-creations were impossible. Here’s the chapter and below are the re-creations, adapted for the 10th anniversary. What can they add to our understanding of what happened? That’s the question for those who practice Political LEGO.
See here for the original set on Flickr, with links to the photos re-created.
This is one of the questions that drives our work at followthethings.com. We tend to find our answers – yes, no, maybe, depends, etc… – in the user-generated comments on video-sharing websites like YouTube and in the comments on newspaper reviews. We’re currently wading through thousands of comments on a 2015 ‘follow the fashion’ film called The True Cost, and came across this powerful video response. We’re giving a paper about the True Cost and fashion activism at a conference next month. There’s an argument in the literature that work like this makes prescriptive arguments about responsibility that are so infinitely demanding they can generate a sense of powerlessness in consumer audiences. This doesn’t seem to be the case, at least for this viewer. Watching this film was a powerful experience. For us, this kind of response changes the question that’s asked. Now it’s ‘how do ‘follow the things’ documentaries affect their audiences? What vocabulary can we develop to describe this? That’s what we’re working on.
Passengerfilms – a London-based ‘car crash of cinema and geography’ – invited Ian to suggest a film and panel discussants for a screening in February this year. He chose Sasha Friedlander’s documentary Where Heaven meets Hell in which audiences get to know four men who mine sulphur from inside a live volcano in Indonesia. A new followthethings.com page was published on the film and he recommended it again as part of the film programme for the Museum of Contemporary Commodities in Exeter. The screening is tonight. Is all sulphur mined in volcanoes? NO! Says London panellist Prof Gavin Bridge in this guest post. It is ‘mined’ in more surprising places…
Where Heaven Meets Hell conveys the aspirations, social relations and hard physical labour of a group of men who earn their living by prying chunks of sulphur free from the mouth of an Indonesian volcano. Viewers are drawn into a world of work one can scarcely imagine exists – a world of cloying smoke, hacking coughs, scarred muscles and bodyweight-loads hauled up over the volcano’s rim and down the mountain to be sold. The filmmaker, Sasha Friedlander, artfully works a trope familiar to other ‘revelatory’ commodity stories, exposing the social lives through which natural materials become objects of economic exchange. Continue reading
It’s Fashion Revolution Week this week. Last year’s headline, viral #whomademyclothes smash came from Germany. A vending machine apparently dispensing t-shirts for only 2 Euros in a Berlin square. If you put your money in, you had to watch a video showing the sweatshop conditions in which they were made. Twenty seconds in, you were presented with an option to buy the t-shirt or donate your 2 Euros. You were also filmed. With your permission, your reactions were included in a short film that was posted on YouTube on 23 April 2015. To date, over 7 million people will have seen your reactions, the expressions on your face, and joined the often heated, occasionally funny and carefully reasoned conversation in the comments below, and elsewhere online.
At followthethings.com, we turn the thousands of comments all over the internet into a digested read, a single conversation. Reading this you might get a sense of how successful this experiment was, and what made the video go viral. You might also think what you might have added to the conversation. What is the experiment showing? What’s it not showing? See what you think. Here.
Highlights from the conversation: Continue reading
We’re involved in running a session at the Royal Geographical Society (Institute of British Geography) annual conference this summer whose aim is to bring academic fashion experts into dialogue with the Fashion Revolution movement. We’re asking how fashion research can contribute to what is becoming a worldwide movement for a more ethical / sustainable fashion industry in the wake of the Rana Plaza factory collapse in April 2013. We’re looking for academic research from any discipline that can contribute to Fashion Revolution’s five year planning. Here’s what we’re doing. Please get in touch with Ian, Lousie and/or Alex to discuss any ideas. The deadline for abstracts is Friday 12th February.
– Call for papers –
Scholar activism and the Fashion Revolution: ‘who made my clothes?’
The collapse of the Rana Plaza factory complex on April 24th 2013, which crushed to death over 1,000 people making clothes for Western brands, was a final straw, a call to arms, for significant change in the fashion industry. Since then, tens of thousands of people have taken to social media, to the streets, to their schools and halls of government to uncover the lives hidden in the clothes we wear. Businesses, consumers, governments, academics, NGOS and others working towards a safer, cleaner and more just future for the fashion industry have been galvanised.
A couple of weeks ago, followthethings.com CEO Ian Cook gave a talk explaining why we re-create scenes described on our website it LEGO, what our shoppers like about them, and what they add to our scholar-activist work. That talk was filmed and you can watch it below. He talked through a series of re-creations made in response to the controversy provoked by a TV documentary film called ‘Primark on the rack’ that was first broadcast 2008, and re-energised by Primark’s response to the Rana Plaza collapse in 2013. It draws upon the work of Political LEGO artists like legofesto, whose conversation with Julia Zielke we published a few months ago. Ian’s talk outlines the argument being made in an academic paper he’s currently writing. Think of this talk as its Trailer….