Category: advert

Follow the… Fairtrade Fortnight 2017

‘Would people still love a bargain if we bought these issues closer to home?’

‘Money is the journey we send it on.’

It’s fairtrade fortnight, the time of year when companies and NGOs make the relations and responsibilities between the producers and consumers of everyday things mainstream news. In this post we highlight two contrasting videos in which these relations are a) brought close to home through the delivery of food and b) stretched out through investing money (perhaps the most fascinating commodity) in an ethical ISA. Watch and discuss…

Follow the produce: the home delivery service they weren’t expecting

Follow the money: the most rewarding cash ISA in the world

Brandjamming the John Lewis Christmas ad to #stopfundinghate

 

Our Arts & Activism Symposium @exetergeography today

Today is an exciting day in the university module that powers our website. It’s our annual Arts and Activism Symposium, funded and hosted by the Department of Geography at the University of Exeter. Here’s the line-up and some background info on the projects our speakers will be talking about. After this, our students develop their own commodity activist work.

screen-shot-2016-11-07-at-21-12-391) Orsola de Castro: watch this

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New publication: Teaching media literacy and the geographies of consumption

How can encouraging students to cut up, rearrange and otherwise mess with adverts’ imagery and messages help them to better appreciate the complex geographies of consumption and international trade? How can the teaching of controversial issues build on students’ senses of injustice, mischief and creativity?  We have a suggestion…

Earlier this year, a booklet called Medialukutaitoa vastamainoksista became a booklet called Teaching media literacy and the geographies of consumption These booklets come from a series of workshops developed by former followthethings.com intern Eeva Kempainnen in a variety of educational settings in Finland. The hands-on and entertaining methods she sets out are suitable for a variety of ages, and the booklets are crammed with ‘how to’ advice and excellent examples of student work. Watch our cheaply produced promo, download the booklets by clicking the links, and find out more about Eeva’s work here.

Thanks to Mary Biddulph and Alan Parkinson for their help in this process.

Our 4th #followtheteachers post: on subvertisement workshops

Vuitton

“What the §^*! are we doing here?”

A couple of weeks ago, we published a guest post from Eeva Kemppainen describing the ways in which her work for followthething.com and her masters thesis on trade justice pedagogy in the UK and Finland, had led to her work on a ‘Closing the Gap’ project with Finnish pro-ethical trade NGO Eetti . This is Eeva’s second post, in which she describes how she works with diverse groups of students (using followthethings.com as a resource) and shows the kinds of subverts that her students create.

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Sodastream studies…

Overnight, [Scarlett Johansson]  has become the Marie Antoinette of the Israeli-Palestinian conflict, smiling regally and offering: “Let them sip soda.” (source)

We’ve been following carefully how actor Scarlett Johansson (a.k.a Scarjo) was forced last week to choose between her role as an Oxfam Global Ambassador and as the face of soft-drink machine maker Sodastream.

This is the banned TV advert that was due to be shown at half time during Superbowl 2014, the ‘most watched’ TV show in the US. What values are expressed here?

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Celebrating the patenting of Lego

Yes. A story appeared in Gizmodo today saying that, 55 years ago, Lego bricks were first patented. We are interested not only in their origins, but also in their powers…

For the most part, Lego is one of the great levelers in the toy world: kids love it, adults get excited about it, and you can build practically anything you like out of it. While most wholesome family fun turns out boring or desperate, Lego transcends age and gender and makes everyone want to play.

Here at followthethings.com, we use Lego for our own means,re-creating scenes from ‘follow the things’ examples showcased on our site, posting them on Flickr and hoping that they will generate interest in our site. See a sample from our Flickr set in the right hand column of our blog.

What the Gizmodo article includes is one of Lego’s earliest commercials, in German, illustrating its playful, leveling effects… Enjoy!