Category: leveler

Brandjamming the John Lewis Christmas ad to #stopfundinghate

 

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Celebrating the patenting of Lego

Yes. A story appeared in Gizmodo today saying that, 55 years ago, Lego bricks were first patented. We are interested not only in their origins, but also in their powers…

For the most part, Lego is one of the great levelers in the toy world: kids love it, adults get excited about it, and you can build practically anything you like out of it. While most wholesome family fun turns out boring or desperate, Lego transcends age and gender and makes everyone want to play.

Here at followthethings.com, we use Lego for our own means,re-creating scenes from ‘follow the things’ examples showcased on our site, posting them on Flickr and hoping that they will generate interest in our site. See a sample from our Flickr set in the right hand column of our blog.

What the Gizmodo article includes is one of Lego’s earliest commercials, in German, illustrating its playful, leveling effects… Enjoy!