Category: 2010

Guest post: when you read everything on the followthethings.com website

For the past six weeks, Exeter Geography graduate Natalie Cleverly has been working as a nicely paid intern on the ‘follow the things’ project. She took the Geographies of Material Culture module that’s generated our site since 2008, but in its new 2020-21 online iteration. And, this summer, she read every ‘compilation’ page on our website, looking for timely events about each page to post on our Twitter and Instagram because they happened ‘on this day’. As Natalie was finishing up, we asked her what it had been like to read the whole site. We don’t know anyone else who has done this! What do you learn? What’s been happening to ‘follow the things’ activism since we first opened our store ten years ago? Here are her thoughts.


Last September, I began the Material Cultures module at Exeter University. Since I’d chosen the module five months prior, the world had turned so upside down and inside out that I’d forgotten what I’d even signed up for. But I was fascinated. Particularly by followthethings.com itself. It wasn’t like any research project I had seen before. I reached out to Ian – who ran the module and the website – ‘Is there any way I can help?’.

And here we are. I’m not a followthethings.com expert, but after reading through 70+ pages of the website (almost the whole thing!) I’ve gained a good insight. So, what did I take away from sifting through all these years of content around activism / filmmaking / grassroots organising / following-the-thing?

A lot.

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Video: how pig parts make the world turn.

We love the work of Dutch artist Christien Meindertsma, and have drawn on her work to explain what the ‘follow the thing’ approach is all about, and how to do it well on our Classroom Resources page. We were reminded of her work today in a seminar in the Exeter Geography series by Ray Chan called “Capitalist pigs: politics of meat production and animal diseases in China.” We’re posting her 2010 TED talk today because it’s awesome. Enjoy!

I think that, in order to take better care of what’s behind our products — so, the livestock, the crops, the plants, the non-renewable materials, but also the people that produce these products — the first step would actually be to know that they are there. 

Christian Meindertsma 2010 | TED Talk