This post is by Ginny Childs, a student who took the Exeter University Geography module that is behind our website last term. It’s a piece of (slightly edited) coursework that she wrote in response to reading behind Sofia Ashraf’s ‘Dow vs. Bhopal: a toxic rap battle’. Ginny wasn’t even born when the Bhopal factory exploded in 1984, but it affected her here and now. Here’s how…
I joined Exeter University Officer Training Corps this year. Last weekend was my first weapons training session; on the SA80 assault rifle. The first lesson I received was a ‘Normal Safety Procedure’ on what to do if I drop it and the sighting system cracks. The system uses tritium (a radioactive hydrogen isotope) in gas form, to create visible light. If it escapes, and I were to inhale it, radioactive damage could occur in my body.
Sat in my weapons training lesson, whilst thinking about tritium, my mind drifted to methyl isocyanate (MIC). The Bhopal disaster was the topic my group were researching for this module. I’d been researching the thousands of deaths and deformities this gas leak caused. Now, here I was being cautioned on tritium. It seemed silly. The rifle contains only a minute amount, and it’s deemed to be one of the least hazardous radionuclides. Yet, I was laboriously taken through a step-by-step routine to memorise the safety procedure: STEP AWAY FROM THE WEAPON… HOLD YOUR BREATH…GET ANY SMOKERS TO PUT OUT CIGARETTES…INFORM ARMOURY OF INCIDENT etc.
‘If only they could see the truth.’ ‘We can help them.’
Yesterday, Greenpeace announced that:
After ten months of #PeoplePowered activities and behind-the-scenes haggling G-Star finally committed to eliminate all uses of hazardous chemicals from its supply chain and products by 2020.
G-Star joins corporations like Levi’s, Zara, Victoria’s Secret, H&M and Nike who have already agreed to do this.
The imagery conjured up in the Greenpeace campaign is vivid:
They say you can tell next season’s hottest trend by looking at the colour of the rivers in Mexico and China. That’s because global fashion brands like Calvin Klein, GAP and G-Star Raw are using hazardous chemicals and dyes to make our clothes. These chemicals poison our rivers, and traces of these hazardous chemicals also end up remaining in many of the garments people buy.
But it’s even more vivid if your campaign video is an animation. That’s where those words come from, and this is its ‘Detox Fashion’ video. Bubbles are popping. Worlds of production and consumption are coming into view.
At followthethings.com, we’re fascinated by the ways in which animation can be used in trade justice activism. Our favorite examples so far have been Emily James’ “The Luckiest Nut in the World” (our page with the film embedded is here), Melanie Jackson’s “A Global Positioning System” (watch this here, and read our page on it here), and ‘Make Fruit Fair: the Movie” (in a previous blog post here).
What is that animation can offer a campaign, that a film including ‘real people’ cannot? Check out our Nut and GPS pages above, and read this, for some answers…