Category: impact

Guest blog: step away from the weapon

This post is by Ginny Childs, a student who took the Exeter University Geography module that is behind our website last term. It’s a piece of (slightly edited) coursework that she wrote in response to reading behind Sofia Ashraf’s ‘Dow vs. Bhopal: a toxic rap battle’. Ginny wasn’t even born when the Bhopal factory exploded in 1984, but it affected her here and now. Here’s how…

Combined Joint Training Field Exercise (CJTFEX) 96

I joined Exeter University Officer Training Corps this year. Last weekend was my first weapons training session; on the SA80 assault rifle. The first lesson I received was a ‘Normal Safety Procedure’ on what to do if I drop it and the sighting system cracks. The system uses tritium (a radioactive hydrogen isotope) in gas form, to create visible light. If it escapes, and I were to inhale it, radioactive damage could occur in my body.

Sat in my weapons training lesson, whilst thinking about tritium, my mind drifted to methyl isocyanate (MIC). The Bhopal disaster was the topic my group were researching for this module. I’d been researching the thousands of deaths and deformities this gas leak caused. Now, here I was being cautioned on tritium. It seemed silly. The rifle contains only a minute amount, and it’s deemed to be one of the least hazardous radionuclides. Yet, I was laboriously taken through a step-by-step routine to memorise the safety procedure: STEP AWAY FROM THE WEAPON… HOLD YOUR BREATH…GET ANY SMOKERS TO PUT OUT CIGARETTES…INFORM ARMOURY OF INCIDENT etc.

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Do ‘follow the thing’ documentaries affect their audiences?

This is one of the questions that drives our work at We tend to find our answers – yes, no, maybe, depends, etc… – in the user-generated comments on video-sharing websites like YouTube and in the comments on newspaper reviews. We’re currently wading through thousands of comments on a 2015  ‘follow the fashion’ film called The True Cost, and came across this powerful video response. We’re giving a paper about the True Cost and fashion activism at a conference next month. There’s an argument in the literature that work like this makes prescriptive arguments about responsibility that are so infinitely demanding they can generate a sense of powerlessness in consumer audiences. This doesn’t seem to be the case, at least for this viewer. Watching this film was a powerful experience. For us, this kind of response changes the question that’s asked. Now it’s ‘how do ‘follow the things’ documentaries affect their audiences? What vocabulary can we develop to describe this? That’s what we’re working on.

On the making of

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Here’s Ian et al’s first paper about the making of It was published in French in 2014 and has recently been made available on open access. You can now download the paper as it was originally written in English. If you want the French version, click here. was not designed and then made, but emerged from an iterative, creative, collaborative, conversation-infused, open-ended, making project. The paper is written to reflect this. Here’s the abstract: Continue reading

New on the 2 Euro T-shirt: a social experiment

It’s Fashion Revolution Week this week. Last year’s headline, viral #whomademyclothes smash came from Germany. A vending machine apparently dispensing t-shirts for only 2 Euros in a Berlin square. If you put your money in, you had to watch a video showing the sweatshop conditions in which they were made. Twenty seconds in, you were presented with an option to buy the t-shirt or donate your 2 Euros. You were also filmed. With your permission, your reactions were included in a short film that was posted on YouTube on 23 April 2015. To date, over 7 million people will have seen your reactions, the expressions on your face, and joined the often heated, occasionally funny and carefully reasoned conversation in the comments below, and elsewhere online.

At, we turn the thousands of comments all over the internet into a digested read, a single conversation. Reading this you might get a sense of how successful this experiment was, and what made the video go viral. You might also think what you might have added to the conversation. What is the experiment showing? What’s it not showing? See what you think. Here.

Highlights from the conversation: Continue reading

Sodastream studies…

Overnight, [Scarlett Johansson]  has become the Marie Antoinette of the Israeli-Palestinian conflict, smiling regally and offering: “Let them sip soda.” (source)

We’ve been following carefully how actor Scarlett Johansson (a.k.a Scarjo) was forced last week to choose between her role as an Oxfam Global Ambassador and as the face of soft-drink machine maker Sodastream.

This is the banned TV advert that was due to be shown at half time during Superbowl 2014, the ‘most watched’ TV show in the US. What values are expressed here?

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followthethings & research impact

There’s a new special issue of the online, open access Geography journal ACME on the impact of academic research. This has become one of the ways in which the value of academic research is assessed in UK Higher Education, through the Research Excellence Framework.

One of the papers is by Ian Cook et al (that’s me/us), about the longstanding ‘follow the things’ research and public pedagogy that led to the creation and opening of in October 2008. To give a flavour of its approach to impact, here’s an extract from the paper:

When you publish academic work and make it freely available online, people read it and get in touch with you asking if you’d like to take part in work they’re (thinking of) doing. So you end up doing all kinds of unexpected things. This way of working is a core principle of ‘organic public geographies’ (Fuller and Askins, 2010; Hawkins et al., 2012). And it involves writing critical, radical, scholarly papers that are both publishable in academic journals and books, and accessible to more than academic audiences – like school teachers, journalists, filmmakers and artists: the people who make and use the work you’re researching. This is not the kind of “unidirectional knowledge” transfer that aims to make clear interventions in public debates (Pain et al., 2010, 185). It’s the kind that has critical pedagogy at its heart, that treats knowledge as “emerg[ing] only through invention and re-invention, through the restless, impatient, continuing, hopeful inquiry human beings pursue in the world, with the world, and with each other” (Freire, 1996, 52-3). Here, as Rich Heyman (2010) argues, academic writing should not be treated as the end point of research. Instead, it should aim to encourage research and conversation to continue beyond publication by offering its readers, for example, catchy and surprising narratives to engage with, unheard voices to listen to, unfamiliar concepts to use, tricky problems to think through, new skills to learn, and intriguing detective work to do (Cook and Woodyer, 2012). 

Cook et al (2014, 48).

If you want to read the rest of the argument, download it here.

If you have any comments or questions, please submit them below.