Category: power relations

How strategic impact documentary can contribute to the Fashion Revolution: the True Cost

It’s Fashion Revolution Week this week. To mark this, we’re showcasing our favourite examples of cultural activism which have supported its #whomademyclothes call to action. On Monday, we showcased the Guerrilla Projections of documentary photographer Ismael Ferdous. On Tuesday, we showcased the gentle Shop-dropping activism of the Craftivist Collective. And yesterday we showcased the power of Disobedient Objects like Fashion Revolution Germany & BDDO’s €2 T-shirt vending machine.

Today’s post focuses on a strategic impact documentary called the True Cost. This aims to unravel fast fashion’s grim and gritty supply chains in the wake of the Rana Plaza collapse. It juxtaposes scenes of fashion models strutting catwalks, YouTube shopping hauls, footage of Black Friday shopping chaos, TV news footage of garment workers sewing clothes in cramped factory spaces, talking head interviews with factory workers and owners, farmers, former corporate executives, academic experts, famous activists and ethical fashion royalty, brands working ethically, key people from NGOs like War on Want, and champions of free market economics.

What’s distinctive about the True Cost and the impacts that it has had is that it was crowd-funded, released via iTunes and Netflix, and tries to channel its audiences’ concerns to ‘do something’ through public screenings with panel discussions, its website and associated social media. This film enrolled its audiences from its crowd-funding forwards. It was a conversation, a collaborative ‘do something’, from the beginning. Despite its lack of mainstream funding or cinema listing, the making, reception and impacts of this film in relation to the Fashion Revolution have been nothing short of stunning. We’re posting this today because CEO Ian is on a True Cost panel in Portsmouth tonight. It’s a textbook example of the emerging genre of strategic impact documentary.

Further reading

Judith Hefland & Anna Lee (2012) Put movies in the hands of movements. in Andrew Boyd (comp.) Beautiful trouble: a toolbox for revolution. New York: O/R, 164-5

Kate Nash & John Corner (2016) Strategic impact documentary: contexts or production and social intervention. European Journal of Communication 31(3) 227-242

New garment factory doc: Machines

Watch out for this new film coming to UK cinemas in 2017.

Moving through the corridors and bowels of an enormous and disorientating structure, the camera takes the viewer on a descent down to a dehumanized place of physical labor and intense hardship. This gigantic textile factory in Gujarat, India might just as well be the decorum for a 21st century Dante’s Inferno. In his mind-provoking yet intimate portrayal, director Rahul Jain observes the life of the workers, the suffering and the environment they can hardly escape from. With strong visual language, memorable images and carefully selected interviews of the workers themselves, Jain tells a story of inequality, oppression and the huge divide between rich, poor and the perspectives of both (source).

Reviews and interviews

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Guest blog: Dear iPhone Girl

Here’s another excellent example of journal writing from the Exeter Geography module behind our website. At the start of the module, we ask the students to add to their phone homescreens this photo of an Apple factory worker which, it seems, was accidentally left on an iPhone bought in 2009. The person who found this and four other photos posted them online and the quest to find out who she was, why photos of her were on that phone, and what would happen to her after they went pubic went viral (as documented on our followthethings.com page). We ask our students to keep her photo on their homescreens until the end of the module, for almost 4 months. What can happen to you when she looks at you every time you look at your phone, wherever you go? Sophie Woolf explains… to the person who became known as ‘iPhone Girl’. 

my-life-with-you-iphone-girl

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Guest post: Gavin Bridge on ‘Who mines sulphur anymore?’

Passengerfilms – a London-based ‘car crash of cinema and geography’ – invited Ian to suggest a film and panel discussants for a screening in February this year. He chose Sasha Friedlander’s documentary Where Heaven meets Hell in which audiences get to know four men who mine sulphur from inside a live volcano in Indonesia. A new followthethings.com page was published on the film and he recommended it again as part of the film programme for the Museum of Contemporary Commodities in Exeter. The screening is tonight. Is all sulphur mined in volcanoes? NO! Says London panellist Prof Gavin Bridge in this guest post. It is ‘mined’ in more surprising places…

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Where Heaven Meets Hell conveys the aspirations, social relations and hard physical labour of a group of men who earn their living by prying chunks of sulphur free from the mouth of an Indonesian volcano. Viewers are drawn into a world of work one can scarcely imagine exists – a world of cloying smoke, hacking coughs, scarred muscles and bodyweight-loads hauled up over the volcano’s rim and down the mountain to be sold. The filmmaker, Sasha Friedlander, artfully works a trope familiar to other ‘revelatory’ commodity stories, exposing the social lives through which natural materials become objects of economic exchange.    Continue reading

Possibly the most coherent explanation for ‘follow the thing’ research Ian has ever offered!

Our CEO Ian Cook gave a talk about followthethings.com at an ‘Interdisciplinary Perspectives in Consumption Ethics’ seminar at the University of Leicester in June 2015.  Afterwards, the speakers were asked to sit down and explain to camera how they had become interested in ‘ethical consumption’ as researchers. This is what he said…

Ian thanks Dierdre Shaw, Helen Gorowek and Andreas Chatzidakis for inviting him to present, Juliet SchorMarylyn Carrigan and Caroline Moraes for their great talks, and Andreas for his at-ease interviewing skills.

Guest blog: developing global perspectives on sustainability with followthethings.com

In February this year, Ian, Charlotte Brunton and Jenny Hart contributed to a Pedagogy Cafe seminar at Plymouth University’s Centre for Sustainable Futures. They talked about Geographies of Material Culture coursework (a university lifestyle catalogue and a singing heart pacemaker) now published on our site. What happened next was surprising. Plymouth lecturer Helen Bowstead  talked about her use of ‘follow the things’ research to teach English as a Foreign Language. Here’s what she said.

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International students discuss complex and overlooked understandings of things.

The benefits of group work have been well-documented: Gibbs claims working as a group “has the potential measurably to improve student engagement, performance, marks and retention and usually succeeds in achieving this potential” (Gibbs 2010:1). However, successfully implementing and assessing a piece of group work is also often fraught with challenges, particularly when the students do not share a common language and/or cultural background. In groups where some or all students are non-native English speakers, there may be an ‘imbalance’ in power relations, as the ideas and views of the students with ‘stronger’ language skills often end up dominating. In many instances, non-native speakers find themselves side-lined within the group, sometimes because their language skills are weaker than other members, but also because, due to cultural and educational differences, their knowledge base is perceived as having less ‘value’.

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