5 years ago – we opened shop
Yes, we’re five years old. Our official opening was on 2 October 2011. We visited the humid tropics biome at the Eden Project during Harvest Festival week. We asked passers-by to write postcards to the people who made their things. Below is the original article by CEO Ian about happened next.
‘What would you say to the person who picked the banana in your lunchbox?’
Thanks for your hard work. A lot of things would not be possible without you!
This is just one of the touching personal messages written by Eden Project visitors during 2011’s Harvest Festival week. Three Exeter University students and I set up a stall by the smoothie stand in the Humid Tropics Biome. We talked to passers-by about the plants that they had seen that day. ‘Which ones had produced ingredients for your clothes, shoes, lunch, anything you have with you?’ ‘Imagine a person who had, for example, picked the cotton in your top, tapped the rubber in your shoes or packed the banana in your lunchbox.’ ‘What would you say to her or him, if you had the chance?’
Almost everyone stopped to talk to us. Many said that they hadn’t thought much about this before. We provided postcards and pencils, and people spent time talking with their friends and family about exactly what they should write. We collected the cards. At the end of the day, we had 160 heartfelt, friendly and sometimes humorous messages.
Among them were: Continue reading
Possibly the most coherent explanation for ‘follow the thing’ research Ian has ever offered!
Our CEO Ian Cook gave a talk about followthethings.com at an ‘Interdisciplinary Perspectives in Consumption Ethics’ seminar at the University of Leicester in June 2015. Afterwards, the speakers were asked to sit down and explain to camera how they had become interested in ‘ethical consumption’ as researchers. This is what he said…
Ian thanks Dierdre Shaw, Helen Gorowek and Andreas Chatzidakis for inviting him to present, Juliet Schor, Marylyn Carrigan and Caroline Moraes for their great talks, and Andreas for his at-ease interviewing skills.