“Vegetable smuggling, grimy goods and other retail sabotages”: retail poisoning with Louise Ashcroft
Last week CEO Ian was a panelist at the last ESRC-funded seminar series on Ethics in Consumption: Interdisciplinary Perspectives at Birkbeck, University of London. The main speakers were Jonathan Porritt and Danny Miller, and the panel included Kate Soper, Jo Littler, Frank Trentmann and Terry Newholm. Drawing on Louise Ashcroft’s artist in residence (self invited) work at London’s Westfield Shopping Mall, Ian’s contribution to the panel involved reading out one of the cards from Louise’s Mallopoly game. His point – that debates about research-inspired change need to involve more-than-rational argumentation. And that Louise’s work should be required reading. Starting with this interview about her residency’s retail poisoning in We Make Money Not Art. Enjoy!
In January 2017, artist Louise Ashcroft invited herself to be an artist in residency at Westfield Shopping Centre. That’s the mega mall in Stratford, East London. Its retail area is as big as 30 football pitches (says wikipedia), it has famous chains of fast fashion & fast food, screens budget-bloated blockbusters, rents kiddy cars and boasts some seriously boring ‘public’ artworks. Because there’s nothing remotely boring, mass manufactured nor glittery about her work (and also because she is quietly plotting the demise of capitalism), Ashcroft spent her time there undercover, pretending she was only looking for a bit of shopping fun.
The artist will present the result of her stealth research this week at arebyte in Hackney Wick, a five-minute walk from Westfield. Some of the works she developed at the shopping mall include a transposition of words from slogan fashion T-shirts on traditional narrow boat signs, offers to exchange ‘happy’ meals toys with more ‘soulful’ artist-designed toys, seditious retail therapy sessions, bookable tours of Westfield where she will guide participants through playful (pseudo)psychoanalytical activities, ‘mallopoly’ cards that invite shoppers to use the mall and its contents as a material, etc. Oh! and, since the Westfield area is the home of grime she also compiled words from Argos shopping catalogues into a cut-up text and grime artist Maxsta recorded it as a track.
This is not Ashcroft’s first incursion into the magical world of retail poisoning. She regularly smuggles unfamiliar-looking African vegetables into supermarkets and then throws the store in disarray when she attempts to buy them (Vegetable, 2003-17.) …
Regine (2014) Retail poisoning: a disruption of materialism. We Make Money Not Art, 19 November
PS Louise’s website is here.
Guest post: Gavin Bridge on ‘Who mines sulphur anymore?’
Passengerfilms – a London-based ‘car crash of cinema and geography’ – invited Ian to suggest a film and panel discussants for a screening in February this year. He chose Sasha Friedlander’s documentary Where Heaven meets Hell in which audiences get to know four men who mine sulphur from inside a live volcano in Indonesia. A new followthethings.com page was published on the film and he recommended it again as part of the film programme for the Museum of Contemporary Commodities in Exeter. The screening is tonight. Is all sulphur mined in volcanoes? NO! Says London panellist Prof Gavin Bridge in this guest post. It is ‘mined’ in more surprising places…
Where Heaven Meets Hell conveys the aspirations, social relations and hard physical labour of a group of men who earn their living by prying chunks of sulphur free from the mouth of an Indonesian volcano. Viewers are drawn into a world of work one can scarcely imagine exists – a world of cloying smoke, hacking coughs, scarred muscles and bodyweight-loads hauled up over the volcano’s rim and down the mountain to be sold. The filmmaker, Sasha Friedlander, artfully works a trope familiar to other ‘revelatory’ commodity stories, exposing the social lives through which natural materials become objects of economic exchange. Continue reading
Possibly the most coherent explanation for ‘follow the thing’ research Ian has ever offered!
Our CEO Ian Cook gave a talk about followthethings.com at an ‘Interdisciplinary Perspectives in Consumption Ethics’ seminar at the University of Leicester in June 2015. Afterwards, the speakers were asked to sit down and explain to camera how they had become interested in ‘ethical consumption’ as researchers. This is what he said…
Ian thanks Dierdre Shaw, Helen Gorowek and Andreas Chatzidakis for inviting him to present, Juliet Schor, Marylyn Carrigan and Caroline Moraes for their great talks, and Andreas for his at-ease interviewing skills.
Political LEGO: an interview with Legofesto
We re-create scenes from the trade justice documentaries, art and activist work in LEGO. We photograph them, put them online and embed them on our site’s pages. You can see what we’ve done here. This work was inspired by LEGO scenes from the ‘War on Terror’ produced by a person calling herself Legofesto. We read interviews with and articles about her that were published in 2009, but hadn’t found anything since. This year, after teaching Political LEGO on the MRes Critical Human Geographies at Exeter University, one student – Julia Zielke – emailed Legofesto to interview her for an essay. What questions hadn’t been asked in those 2009 pieces? What had Legofesto been doing since then? Can we expect any new Legofesto work? This is what she said… Continue reading