How to run a subvertisement workshop
One of our former interns, Eeva Kemppainen, now works in Helsinki for the pro-Fair Trade NGO Eettisen kaupan puolesta (Pro Ethical Trade Finland). In 2014, she published a paper in the Finnish journal Natura about ways in which she tries to engage students in humorous critiques of consumption and advertising. They examine, then cut up, rearrange and/or scribble on magazine adverts. They try to subvert their messages so that the information that they hide is made visible. What they produce are what’s called subvertisments. Here Eeva describes how she organises subvertisement workshops, and showcases some of the work that students have produced.
Guest blog: follow the poppies
Our latest guest blog is by Joe Thorogood, a former student in the ‘Geographies of material culture’ module at Exeter University who is in the early stages of a ‘follow the things’ PhD in the Department of Geography at University College London. His research is on poppies. In the post below, he outlines what he’s found out so far about the Remembrance Day variety. As usual with following research, you may be surprised by what he finds.
The Remembrance poppy is a symbol of memorial. In the couple of weeks before November 11th – Remembrance Day – these poppies are available in exchange for a charitable donation to the Royal British Legion, a UK charity that provides services for ex-military personnel and their dependents. It is worn in the UK in memory of service personnel who died in the First World War and in wars since then. It’s a symbol for personal grief and reflection, but also of national loss. Many countries have poppies shipped out to expatriates and families who have relatives who fought on behalf of the British Empire and British army in campaigns abroad.
I’m researching Remembrance poppies for my PhD, using a methodology that studies the lives and issues that are connected through their travels and transformations as things.
It wasn’t hard to find out about how and where Remembrance poppies are made. You could do it yourself by simply visiting the Poppy Factory in Richmond, Surrey, where they make about 500,000 of the poppies the public wear. Ex-service personnel and their dependents are crucial to this effort, as they often work in the factory or are supported by factory to find employment after leaving the armed forces. Continue reading
Everything is (not) awesome: Greenpeace, Shell & Lego activism.
Greenpeace & Lego
Greenpeace want Lego to end its links with Shell, and are currently campaigning through the medium of imaginative Lego re-creation. This video is one of a number of examples, whose aim is to encourage people to sign this petition. In the wake of the hugely successful Lego Movie (whose stars make a cameo appearance) this campaign is becoming perhaps the most lavish and high-profile example of Lego activism to date.
followthethings.com & Lego
On a much smaller budget, we’ve been making, photographing and posting online re-creations in Lego of (imagined) scenes from trade justice films, art and activism for a while now. See, for example, our recreations from and around the BBC Panorama documentary ‘Primark on the rack’. Continue reading
Foxconn factory work: 2 perspectives
In response to a student query today about the pride that factory workers can have in making consumer goods for others, I recommended that the two short films below were watched one after the other.
Both are about the notorious manufacturer of Apple and other electronic goods: Foxconn.
This is an extract from a documentary film in which young factory workers are interviewed in a photo studio across the road from the factory.
This is an episode of from the Al Jazeera TV series Activate, about the investigation into worker rights, health and safety in Foxconn factories by Hong Kong based NGO Students and Scholars Against Corporate Misbehaviour.
‘What (not) to wear’ event: an introduction
Date: 11 November 2013, 4-6pm
Venue: University of Exeter, Streatham Campus, Streatham Court, Lecture Room C.
Setting the scene: journalism, activism & ‘Primark on the rack’
Our audience: curious & expert students
& Carry Somers
Why Lego ‘Primark on the rack 2013’?
We researched a 2009 BBC Panorama documentary ‘Primark on the rack’ for followthethings.com. This was a documentary exposing Primark for producing its notoriously cheap clothes in Indian sweatshops. It contained a 45 second scene in which child labourers were filmed checking that sequins were firmly attached to its sequined tops. Primark claimed that this scene had been ‘faked’ and made a concerted effort to discredit the whole film, with mixed success (detailed on our site here).
As with many of our pages, we made a few scenes in Lego, uploaded them to a flickr set, and embedded them. Today, we added a couple of new scenes to our ‘Primark on the rack’ set, to bring the story up to date.
These scenes are intended to highlight a theme that cuts across a number of examples of followthethings filmmaking on our site: corporations responding to sweatshop, worker health and environmental destruction exposures by employing public relations and/or legal teams to ‘prove’ that key scenes – and, by implication, whole films – are ‘faked’. This is, for example, how Primark responded to the BBC documentary in 2009, how Dole responded to Fredrik Gertten’s documentary ‘Bananas!*’ in 2009 (link), and how Chevron responded to Joe Berlinger’s documentary ‘Crude: the real price of oil’ in 2009 (link).
This past week has seen relentless TV news footage and newspaper column inches devoted to the Savar Rana garment factory collapse. Journalists have told unfolding stories of dramatic rescue efforts and the shocking numbers of people who made Primark, Joe Fresh, Matalan, Mango, Benneton, Bon Marche and other branded clothes being found dead in the wreckage of their workplace or missing, presumed dead.
NGOs and others are putting pressure on these clothing brands to respond appropriately to this disaster by properly compensating its victims and their families, by signing agreements that they’d been reluctant to sign before, and by putting into place more comprehensive auditing practices so that what they agree to is more likely to be done in the future.
This pressure continues to be applied, and companies are responding. On Monday, for example, the BBC reported that Primark had released a statement saying that it ‘accepts all its responsibilities in this disaster’ (Source: BBC 2013 link). ALL of them. We shall see.
This is not a single documentary with a named director, whose work can be ‘discredited’ with the right PR and legal teams in place. This is ‘Primark on the rack 2013’. Click the photos to get to the whole 6 scene set.
Postscript: why Lego?
We’ve been inspired by Lego re-creations that we found online of hidden scenes from the ‘War on Terror’. They had been made and posted online in 2009 by an artist/blogger called Legofesto (see her flickr sets here). She argued that:
‘By using toys, I hope the viewer will linger longer over the image and think again about what is actually being depicted or described, in a visual language that is recognised by us all: LEGO. … The incongruity between the immoral and horrific acts and events depicted and the smiley-faced children’s toy create a tension’ (legofesto in Time Magazine 2009 link).
By photographing re-creations and publishing them online, she argues:
‘I want to keep the debate going. To keep it in people’s minds, to remind us of our atrocities because the media has moved on and they don’t want to dwell on the tactics [of the ‘War on Terror’]. … People are using Legofesto to talk about torture and state violence’ (legofesto in Carling 2009 link).
We want our Lego re-creations to help keep trade (in)justice debates going, to keep them in people’s minds, etc. in a similar way.