Category: Nissan Micra

How to run a subvertisement workshop

One of our former interns, Eeva Kemppainen, now works in Helsinki for the pro-Fair Trade NGO Eettisen kaupan puolesta (Pro Ethical Trade Finland). In 2014, she published a paper in the Finnish journal Natura about ways in which she tries to engage students in humorous critiques of consumption and advertising. They examine, then cut up, rearrange and/or scribble on magazine adverts. They try to subvert their messages so that the information that they hide is made visible. What they produce are what’s called subvertisments. Here Eeva describes how she organises subvertisement workshops, and showcases some of the work that students have produced.

HM vastamainos, Vaskivuoren lukio

Figure 1: An example of a student-produced subvertisment: rearranging kids in an H&M advert to show connections between who makes and wears their clothes

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