Greenpeace convincingly argue why it’s important to own a metal spoon and to wash it.
It’s Fashion Revolution Week this week. Last year’s headline, viral #whomademyclothes smash came from Germany. A vending machine apparently dispensing t-shirts for only 2 Euros in a Berlin square. If you put your money in, you had to watch a video showing the sweatshop conditions in which they were made. Twenty seconds in, you were presented with an option to buy the t-shirt or donate your 2 Euros. You were also filmed. With your permission, your reactions were included in a short film that was posted on YouTube on 23 April 2015. To date, over 7 million people will have seen your reactions, the expressions on your face, and joined the often heated, occasionally funny and carefully reasoned conversation in the comments below, and elsewhere online.
At followthethings.com, we turn the thousands of comments all over the internet into a digested read, a single conversation. Reading this you might get a sense of how successful this experiment was, and what made the video go viral. You might also think what you might have added to the conversation. What is the experiment showing? What’s it not showing? See what you think. Here.
Highlights from the conversation: Continue reading
We’re involved in running a session at the Royal Geographical Society (Institute of British Geography) annual conference this summer whose aim is to bring academic fashion experts into dialogue with the Fashion Revolution movement. We’re asking how fashion research can contribute to what is becoming a worldwide movement for a more ethical / sustainable fashion industry in the wake of the Rana Plaza factory collapse in April 2013. We’re looking for academic research from any discipline that can contribute to Fashion Revolution’s five year planning. Here’s what we’re doing. Please get in touch with Ian, Lousie and/or Alex to discuss any ideas. The deadline for abstracts is Friday 12th February.
– Call for papers –
Scholar activism and the Fashion Revolution: ‘who made my clothes?’
The collapse of the Rana Plaza factory complex on April 24th 2013, which crushed to death over 1,000 people making clothes for Western brands, was a final straw, a call to arms, for significant change in the fashion industry. Since then, tens of thousands of people have taken to social media, to the streets, to their schools and halls of government to uncover the lives hidden in the clothes we wear. Businesses, consumers, governments, academics, NGOS and others working towards a safer, cleaner and more just future for the fashion industry have been galvanised.
Last year we co-ran the Idea Zone at the Geographical Association conference in Guildford. We filled a table with Lego for delegates to recreate scenes described on our website. We set up a card table to make a play our Ethical Trade trump card game. And a Nottingham PGCE student called Hannah Campion brought along some lesson plans, teaching materials and student work showing how she’d used our site and classroom resources to develop a lesson series about ‘The Geographies of my Stuff’. She was asked if she’d be interested in writing a short paper about all of this in the GA’s Teaching Geography journal. It’s just been published, and here’s an extract.
“… My five-lesson sequence was developed for year 8 and followed on from a year 7 unit, ‘The Geography of my Stuff’. I wanted to develop students’ ability to investigate and critically reflect on the hidden connections which link them to often distant global communities, and to empathise with the people who live and work there. To do this, I chose a familiar but often untraceable commodity which students could easily identify with – a plain white T-shirt. … In the first lesson we used a ‘who, what, why’ starter, with images of horses, clothes and the Rana Plaza factory collapse to stimulate students’ curiosity. … Lesson 2 introduced the £4 T-shirt as the commodity to be investigated. After we had covered the role of the first link in the chain, the cotton farmer, the main activity required students to explore, in groups, ‘How much of the £4 should x get paid?’ … Lesson 3 focused on manufacturing and worker conditions. The enquiry question was: ‘Who was to blame for the Rana Plaza collapse?’ … Having helped students to step into the shoes of ‘others’ and investigate the structures and processes of the clothing industry, in lesson 4 we focused on the ethical standards of global retailers. The class was divided into two groups, representing H&M and Primark … [and] students played the Top Trumps game to compare multiple retailers. … [Finally] The assessment activity was to produce a newspaper article … entitled ‘Behind the seams… the story of a £4 T-shirt’.”
Our latest guest blog is by Joe Thorogood, a former student in the ‘Geographies of material culture’ module at Exeter University who is in the early stages of a ‘follow the things’ PhD in the Department of Geography at University College London. His research is on poppies. In the post below, he outlines what he’s found out so far about the Remembrance Day variety. As usual with following research, you may be surprised by what he finds.
The Remembrance poppy is a symbol of memorial. In the couple of weeks before November 11th – Remembrance Day – these poppies are available in exchange for a charitable donation to the Royal British Legion, a UK charity that provides services for ex-military personnel and their dependents. It is worn in the UK in memory of service personnel who died in the First World War and in wars since then. It’s a symbol for personal grief and reflection, but also of national loss. Many countries have poppies shipped out to expatriates and families who have relatives who fought on behalf of the British Empire and British army in campaigns abroad.
I’m researching Remembrance poppies for my PhD, using a methodology that studies the lives and issues that are connected through their travels and transformations as things.
It wasn’t hard to find out about how and where Remembrance poppies are made. You could do it yourself by simply visiting the Poppy Factory in Richmond, Surrey, where they make about 500,000 of the poppies the public wear. Ex-service personnel and their dependents are crucial to this effort, as they often work in the factory or are supported by factory to find employment after leaving the armed forces. Continue reading
Greenpeace & Lego
Greenpeace want Lego to end its links with Shell, and are currently campaigning through the medium of imaginative Lego re-creation. This video is one of a number of examples, whose aim is to encourage people to sign this petition. In the wake of the hugely successful Lego Movie (whose stars make a cameo appearance) this campaign is becoming perhaps the most lavish and high-profile example of Lego activism to date.
followthethings.com & Lego
On a much smaller budget, we’ve been making, photographing and posting online re-creations in Lego of (imagined) scenes from trade justice films, art and activism for a while now. See, for example, our recreations from and around the BBC Panorama documentary ‘Primark on the rack’. Continue reading
Student and followthethings.com intern Will Kelleher has an exclusive story.
The last two weeks before I handed in my dissertation were a bit frantic. I was trying to publish an article about the rugby ball I had followed in my University’s student newspaper Exeposé.
Because of the damning information I had found, it was right and proper to contact the company who made that ball for a response. They demanded to see the article and, having read it, went on the attack:
We’ve been working on one of 12 ‘Grand Challenges’ that the University of Exeter runs each year for first year students. The idea is that academic staff introduce first year students from across the university to the Grand Challenges of the 21st Century, through some hands-on learning and with the help of visiting experts (who students refer to as ‘real people’, in my experience).
Challenges this year include Climate Change, Global Security and Mental Health, and the one that we’re running is on Fashion ethics after the Rana Plaza collapse.
There are four ways to find out more, to get involved, and to follow us next week:
1) Our blog
All the background information we’ve put together to prepare for this challenge. The Rana Plaza collapse and its ripple effects, and how we’re trying to appreciate and work with these ripples in the space of Exeter’s Guildhall Shopping centre, where we’re be occupying 2 disused shops and its main square for 4 days next week.