Category: activism

How shop-dropping can contribute to the Fashion Revolution: the Craftivist Collective’s Mini Fashion Statements

It’s Fashion Revolution Week this week. To mark this, we’re showcasing our favourite examples of cultural activism which have supported its #whomademyclothes call to action. Yesterday, we highlighted the 2014  ‘guerilla projection’ work of documentary photographer Ismael Ferdous. His photos of people dead and injured by the Rana Plaza collapse were projected on the High Street stores of companies which were refusing to acknowledge that their clothes were being made there. 

Today, we turn to the gentle activism of shop-dropping. It’s the opposite of shop-lifting, where activists leave things in store – in garments’ pockets, for example – to highlight to people who find them, and brands and retailers challenged by them, inequities in their supply chains. For Fashion Revolution Week why not make and leave behind in store a ‘Mini Fashion Statement’? He’s the Craftivist Collective‘s 2016 ‘how to’ video.

Further information

Sarah Corbett (2017) Mini Fashion StatementsCraftivist Collective 19 April [includes a MFS kit to purchase and a ‘Why To’ video with Sarah]

Further reading

Randall Bezanson & Andrew Finkelman (2009) Trespassory art. University of Michigan Journal of Law Reform 43(2), 245-322 [download here]

Ian Cook et al (2015) The 13 best examples of shop-dropping… ever.  followtheblog.org November

YesMenLab (2011) Shop Dropping Product Labels – by the Yes Lab. Destructibles 7 July

How Guerrilla Projection can contribute to the Fashion Revolution: TED talk from Ismael Ferdous

It’s Fashion Revolution week this week. Today is the fourth anniversary of the deadly Rana Plaza collapse in Savar, Bangladesh. We’ve been working closely with Fashion Revolution almost from the start, our CEO Ian being a member of its Global Coordination Team. followthethings.com brings to Fashion Revolution a keen interest in cultural activism, its creation, discussion and impacts, This week we will be sharing each day a form of cultural activism that has made significant contributions to the movement.

Today’s post shows how photographs from the Rana Plaza site in the hours and days after the collapse were used to engage consumers and shame brands and retailers who refused to acknowledge that their clothes were being made there at the time. In this 2014 TED talk, Bangladeshi documentary photographer Ismael Ferdous talks about those he took on the day and what he did with them when he took them to New York. Guerrilla Projection is the activist tactic. This is moving, inspiring, troubling work.

Further reading

Samantha Corbin & Mark Read (2012) Tactic: Guerilla Projection. in Andrew Boyd (comp.) Beutiful trouble: a toolbox for revolution. New York: O/R, 52-53

Hannah Harris Green (2014) Photographer Ismail Ferdous On Documenting the Rana Plaza Factory Collapse. The Aerogram 15 May

Commodity activism in a transmedia world: our latest publication

There’s an academic publications page on our blog that gives a taste of, and provides access to, our research papers about the followthethings.com project. A book chapter has just been published in an open access e-book that brings together a series of lectures in Switzerland asking if and how social scientific research can transform society. Our answer is a qualified yes.

Cook et al, I. (2017) followthethings.com: analysing relations between the making, reception and impact of commodity activism in a transmedia world. in Ola Söderström, Laure Kloetzer & Hugues Jeannerat (eds) Innovations Sociales: Comment les Sciences Sociales contribuent à transformer la Société, MAPS: Université de Neuchâtel, 50-61 Full Text

What we are keen to find out are what filmmaking, artistic and activist tactics lead to what kinds of public and corporate responses, and with what kinds of impacts on whom. There is an established argument that, when this work is didactic and tries to enroll its audiences through blame, shame and guilt, it tends to fail. Audiences feel powerless, overwhelmed, apathetic, and angry at those making them feel this way rather that at the injustices exposed (Barnett 2010, Sandlin & Milam 2008, Cook & Woodyer 2012). Even the most cursory examination of our website suggests that the elements of, and relationships set out in, this argument are quite narrowly defined. To illustrate this, we offer below a taste of what’s to come from the analysis of the followthethings.com archive. We provisionally outline one engagement tactic, one kind of consumer response, one kind of corporate response, and one kind of impact.

Advice from Emma Watson: ‘always follow the thing’

We know from our research that the involvement of celebrities in activist campaigns raises their media profiles and impacts. We have been hoping that our ‘follow the things’ project would one day attract a celebrity to get behind what we’re doing, encourage others to do what we do. Yesterday we found what we were looking for. Emma Watson was exchanging advice for $2 in New York’s Grand Central Station. We’ve skipped to the part in the video when she’s responding to one young man’s question. If you take her advice entirely out of content, she’s giving us an endorsement. Her character Hermione Grainger has inspired activist members of the Harry Potter Alliance. Now she inspires us. The way she says our words is wonderful. Thank you Emma. 

Buy this shirt… #worldfactory

 

We’ve been following this project on social media for a while now. Today we bought the shirt…

Part research method, part art object, The Shirt is a specifically designed consumer item,  manufactured in a Chinese factory, which uses bespoke digital technology to make visible all the people and processes behind its production. The Shirt has barcodes on it, and when you put your smartphone over the barcode, using a bespoke app, it will trigger digital content that reveals the very people and processes involved in making the actual shirt in your hands.

Buy your shirt here. £35 plus shipping… Find out more here. Continue reading

Blueprint for a revolution: incl. LEGO

While we’re on the subject of favourite books, another one is Srdja Popovic’s Blueprint for revolution: how to use rice pudding, LEGO men, and other non-violent techniques to galvanise communities, overthrow dictators or simply change the world. Here’s a summary:

“Through examples of using laughter and music (e.g., Pussy Riot) to disarm the opposition and gather supporters, to staging a protest of Lego Men in Siberia (when flesh-and-blood people would have been shot) … Popovic uses true and sometimes outrageously clever examples of the ways in which non-violent resistance has achieved its means” http://www.blueprintforrevolution.com/

And here’s what he’s talking about. What’s called elsewhere – Political LEGO. Watch this.

Beautiful Trouble: $1 eBook

In the wake of the Trump election in the USA, our favourite book is now available at discount prices – e.g. $1 as an eBook – until the end of this week:

It’s perfect of our purposes and is available until the end of this week – in the wake of the Trump election – for only $1 as an eBook. It comes with a free study guide. There’s a website, too. But books are best!

Shopping and subversion

This week, for the module behind our website, we held an arts and activism symposium at the University of Exeter. One of our speakers was artist Louise Ashcroft, who worked with us on our sister project the Museum of Contemporary Commodities earlier this year (what she made is here)Never have we heard students laugh so hard and be so inspired in an academic classroom. Watch Louise’s TED talk and you’ll see what we mean.

 

Our Arts & Activism Symposium @exetergeography today

Today is an exciting day in the university module that powers our website. It’s our annual Arts and Activism Symposium, funded and hosted by the Department of Geography at the University of Exeter. Here’s the line-up and some background info on the projects our speakers will be talking about. After this, our students develop their own commodity activist work.

screen-shot-2016-11-07-at-21-12-391) Orsola de Castro: watch this

Continue reading

Key concepts: Æfficacy / Æffect

The followthethings.com project is slowly moving from a curatorial to an analytical phase. We’re getting our heads around ways in which we can analyse the online commentaries we’ve researched and remixed for over 60 films, art works, activist stunts and pieces of journalism.

All of the work showcased on our website sets out to make tangible to its audiences the relationships between the people who make and consume things.

But who made them, why, with what resources and how were they hoping they would make a difference to their audiences and participants?

How did members of their audiences (consumers, citizens, corporations, governments, etc.) make sense of and react to them?

And what impacts do they seem to have had?

We want to assemble a vocabulary (see Massey 2013) which will enable these intentions, relations, reactions and connections to be named, discussed, critiqued and developed.

We’re actively looking to name what we find in our data. 

Æfficacy / Æffect

Effect (v.) “To bring about (an event, a result); to accomplish (an intention, a desire).”
Affect (v.) “To have an effect on the mind or feelings of (a person); to impress or influence emotionally; to move, touch.” (Oxford English Dictionary)

When it comes to bringing about social change, effect and affect are intertwined. Artistic activism aims to bring about demonstrable change through moving people viscerally and emotionally. We might think of this as: Affective Effect. Or, if you prefer: Effective Affect. Or, as we’ve come to call it: Æffect.

At the C4AA we are very, very interested in æffect. Artistic activism might be fun, creative and cutting edge but if it doesn’t deliver the goods in helping to transform the world, then what good is it?

Since we began the C4AA we’ve been asking the questions: Does it work? How do we know? And what does “working” even mean when we combine the arts and activism?

The Streisand Effect

… the phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely, usually facilitated by the Internet. It is an example of psychological reactance, wherein once people are aware something is being kept from them, their motivation to access and spread the information is increased.[1]

It is named after American entertainer Barbra Streisand, whose 2003 attempt to suppress photographs of her residence in Malibu, California, inadvertently drew further public attention to it. Similar attempts have been made, for example, in cease-and-desist letters to suppress numbers, files, and websites. Instead of being suppressed, the information receives extensive publicity and media extensions such as videos and spoof songs, often being widely mirrored across the Internet or distributed on file-sharing networks

We’ll post more when we find them. Watch this space.