Greenpeace & Lego
Greenpeace want Lego to end its links with Shell, and are currently campaigning through the medium of imaginative Lego re-creation. This video is one of a number of examples, whose aim is to encourage people to sign this petition. In the wake of the hugely successful Lego Movie (whose stars make a cameo appearance) this campaign is becoming perhaps the most lavish and high-profile example of Lego activism to date.
followthethings.com & Lego
On a much smaller budget, we’ve been making, photographing and posting online re-creations in Lego of (imagined) scenes from trade justice films, art and activism for a while now. See, for example, our recreations from and around the BBC Panorama documentary ‘Primark on the rack’. Continue reading
We’ve been working on one of 12 ‘Grand Challenges’ that the University of Exeter runs each year for first year students. The idea is that academic staff introduce first year students from across the university to the Grand Challenges of the 21st Century, through some hands-on learning and with the help of visiting experts (who students refer to as ‘real people’, in my experience).
Challenges this year include Climate Change, Global Security and Mental Health, and the one that we’re running is on Fashion ethics after the Rana Plaza collapse.
There are four ways to find out more, to get involved, and to follow us next week:
1) Our blog
All the background information we’ve put together to prepare for this challenge. The Rana Plaza collapse and its ripple effects, and how we’re trying to appreciate and work with these ripples in the space of Exeter’s Guildhall Shopping centre, where we’re be occupying 2 disused shops and its main square for 4 days next week.
A couple of weeks ago, we published a guest post from Eeva Kemppainen describing the ways in which her work for followthething.com and her masters thesis on trade justice pedagogy in the UK and Finland, had led to her work on a ‘Closing the Gap’ project with Finnish pro-ethical trade NGO Eetti . This is Eeva’s second post, in which she describes how she works with diverse groups of students (using followthethings.com as a resource) and shows the kinds of subverts that her students create.
The Geographies of Material Culture module that I took at Exeter University in my Erasmus year triggered a fascination about trade justice education and culture jamming. Quite an effect? Yes… and let me tell where this has led.
I’m one of the interns who helped to develop the followthethings.com website. I also worked with the site’s #followtheteachers group. My Masters thesis at the University of Helsinki focused on creative teaching of commodity geographies, young people’s geographies and culture jamming – a research field in which academics are narrowing school-university-NGO-gaps. My aim was to introduce these mindboggling ideas in Finland.
… Valentine’s Day
Buying gifts to give to loved ones presents unique dilemmas to those who are concerned about who made them, under what conditions.
Because it’s Valentine’s Day – A.K.A International Flower Workers’ Day – soon, we’ve added the latest seasonal header to our website.
Teaching and learning resources
If you’re looking for resources to help discuss the controversial issues in Valentine’s Day commodity chains, here’s a selection.
a) the Worrison’s flower collection
A spoof website created in 2017 by students taking the university module behind our site. Click the image below to get there, click the flowers you like, read the online reviews and make sure you click ‘Buy now’.
b) our LEGO Valentine’s Day album
Check this set of LEGO re-creations, click the images, read the text underneath, and maybe re-create other scenes from Valentine’s Day supply chains. This takes you there…
- one is based on a followthethings.com page about a controversial advertising campaign by the Finnish chocolate brand Fazer, which refers to a documentary called ‘The Dark Side of Chocolate;
- another (above) re-creates a scene from Kanye West’s music video ‘Diamonds are from Sierra Leone’, in which a New York jeweller takes a diamond directly from a child miner and gives it to a wealthy client;
- a third takes Livia Firth’s short film about the care that unseen garment, shoe- and jewelry-makers invest in consumers’ appearance, and applies it to Valentine’s day flower growers;
- and the last one re-creates part of an activist documentary arguing that these kinds of hidden relations encourage us to think differently about ‘love’ in all of our relations, near and far, known and unknown.
Click the links or the slideshow photo to find out more, and to get some advice on more ethical Valentine’s Day gifts.
c) our Youtube playlist
Watch the original sources, parts of which we re-created in LEGO and/or inspired our work: on the human stories in the supply chains of chocolate, diamonds and clothes, and the activist concept of love.
February 14th could be an unforgettable day.