‘Behind the seams’: from Idea Zone to journal article
Last year we co-ran the Idea Zone at the Geographical Association conference in Guildford. We filled a table with Lego for delegates to recreate scenes described on our website. We set up a card table to make a play our Ethical Trade trump card game. And a Nottingham PGCE student called Hannah Campion brought along some lesson plans, teaching materials and student work showing how she’d used our site and classroom resources to develop a lesson series about ‘The Geographies of my Stuff’. She was asked if she’d be interested in writing a short paper about all of this in the GA’s Teaching Geography journal. It’s just been published, and here’s an extract.
“… My five-lesson sequence was developed for year 8 and followed on from a year 7 unit, ‘The Geography of my Stuff’. I wanted to develop students’ ability to investigate and critically reflect on the hidden connections which link them to often distant global communities, and to empathise with the people who live and work there. To do this, I chose a familiar but often untraceable commodity which students could easily identify with – a plain white T-shirt. … In the first lesson we used a ‘who, what, why’ starter, with images of horses, clothes and the Rana Plaza factory collapse to stimulate students’ curiosity. … Lesson 2 introduced the £4 T-shirt as the commodity to be investigated. After we had covered the role of the first link in the chain, the cotton farmer, the main activity required students to explore, in groups, ‘How much of the £4 should x get paid?’ … Lesson 3 focused on manufacturing and worker conditions. The enquiry question was: ‘Who was to blame for the Rana Plaza collapse?’ … Having helped students to step into the shoes of ‘others’ and investigate the structures and processes of the clothing industry, in lesson 4 we focused on the ethical standards of global retailers. The class was divided into two groups, representing H&M and Primark … [and] students played the Top Trumps game to compare multiple retailers. … [Finally] The assessment activity was to produce a newspaper article … entitled ‘Behind the seams… the story of a £4 T-shirt’.”
Hannah Campion (2015) Behind the seams… the story of a £4 t-shirt. Teaching Geography Spring, 26-28 (Click to access)
Next week: we’re in a shopping centre talking clothes
We’ve been working on one of 12 ‘Grand Challenges’ that the University of Exeter runs each year for first year students. The idea is that academic staff introduce first year students from across the university to the Grand Challenges of the 21st Century, through some hands-on learning and with the help of visiting experts (who students refer to as ‘real people’, in my experience).
Challenges this year include Climate Change, Global Security and Mental Health, and the one that we’re running is on Fashion ethics after the Rana Plaza collapse.
There are four ways to find out more, to get involved, and to follow us next week:
1) Our blog
All the background information we’ve put together to prepare for this challenge. The Rana Plaza collapse and its ripple effects, and how we’re trying to appreciate and work with these ripples in the space of Exeter’s Guildhall Shopping centre, where we’re be occupying 2 disused shops and its main square for 4 days next week.
Who made my favourite dress? Answer in Lego.
In 2011, we spent three weeks making things out of Lego with our summer interns.
We started off by the live tweeting of our Lego Maersk container ship and ended up re-creating scenes from different followthethings pages in Lego.
This week, we ran a Lego Lab at the Annual Conference of the Geographical Association in Guildford, in the UK. We have found Legoing to be a fantastic way to imagine and appreciate the relations what our site describes, and also to discuss the issues it contains in toy form.
We’ve also asked people about their favourite things, what they like about them, to imagine someone somewhere who made them for them, and then to write down what they would say to that person if they had the chance.
So, what happens when you combine these two approaches: ask people to think of a favourite thing, imagine who made it, and then Lego that imagination?
That’s what happened on the last day of our summer 2012 Lego Lab, when 11 year-old Ruby did this for her favorite dress. We asked for one scene, but she made the stop-frame animation – pictured above – of the whole commodity chain. It’s quick…
This is one way to imagine an answer to Fashion Revolution Day’s 2014 question: who made your clothes? And we’re publishing it today in advance of the first anniversary of the Rana Plaza factory collapse. 24 April. Try it yourself!
Watch this: BBC Breakfast on Rana Plaza
Great 6 minutes on #ranaplaza & fashion ethics on @BBCBreakfast last week with @LaHamnett & @TansyHoskins http://t.co/7wyLjFeGev #insideout
— followthethings.com (@followthethings) March 24, 2014
Our 4th #followtheteachers post: on subvertisement workshops
A couple of weeks ago, we published a guest post from Eeva Kemppainen describing the ways in which her work for followthething.com and her masters thesis on trade justice pedagogy in the UK and Finland, had led to her work on a ‘Closing the Gap’ project with Finnish pro-ethical trade NGO Eetti . This is Eeva’s second post, in which she describes how she works with diverse groups of students (using followthethings.com as a resource) and shows the kinds of subverts that her students create.
Show us your @fash_rev trump cards!
Today, we started to play with the Fashion Ethics Trump card game we’ve made for, and with, Fashion Revolution Day.
We ended up tweeting some #fashtrumps selfies and a step by step guide for anyone who wants to join the #fashtrumps conversation.
We present to you here: some examples of #fashtrumps selfies, those guiding tweets and a twitter box that will show the ones that you have made…
Give this a go!
How to make & play Fashion Revolution’s Fashion Ethics Trump card game
In November last year, we made and played a Ethical Fashion Trump Card game that we were developing for the Fashion Revolution Day Education Pack.
Its aim is to encourage its players to think about their clothes and fashion ethics, a topic that’s more important than ever after the Rana Plaza factory collapse in Dhaka, Bangladesh on 24 April last year.
It’s a playful way of encouraging some serious discussion about who and what we are wearing.
Here, we want to showcase the new FRD pack – which was published yesterday – and to provide a match report that will give you an idea of how the game can be made and played in your classroom, home, shed … wherever you play cards!
New for 2014: our Fashion Ethics ‘Grand Challenge’ at Exeter University
Things have been a bit quiet on the blog since the ftt Awards Ceremony in December. We have been busy on another project, at the University where we’re based, introducing First Year Students to the challenge of to how to help develop a more ethical fashion industry, in the wake of the Rana Plaza factory collapse in April last year.
We’ve been putting together a website for the Challenge, but it’s open to everyone to use, comment on, and get involved in.
Please do so via the website (click the screen grab below) or get in touch with us via firstname.lastname@example.org, @followthethings or our Grand Challenges Facebook page.
“You carry the stories of the people who make your clothes”
Because of our involvement in the commemoration of the Rana Plaza factory collapse through ‘Fashion Revolution Day’ (and its ‘Who made your clothes?’ theme), and the University of Exeter’s ‘What (not) to wear?’ ethical fashion Grand Challenge, we’ve been collecting films and other resources designed to engage consumers with the hidden social relations in their clothes, the lives in their things.
This short film, just published on YouTube, and it’s ‘behind the scenes’ sequel are fascinating, we think.
‘Handprint’: the film.
Behind the scenes: the making of ‘Handprint’.
Fashion Revolution Day: the first Trump card game
Yesterday at the Department of Geography at the University of Exeter, we heard Carry Somers talking about Fashion Revolution Day at our ‘What (not) to wear?’ conference. There was mention of an Ethical Trade Trump card game invented by students taking ‘Geographies of Material Culture’ in 2012 – using data from free2work.org – being adapted as followthethings.com’s contribution to this campaign.
A new Fashion pack will soon be designed, but today we tested out the idea in class. Students each made a card based on something they were wearing, sketched it, added the grades from free2work and – for extra information at the bottom of each card – added whether that company / brand had signed the Accord on Fire & Building Safety in Bangladesh.
The match report
6 teams of 8 students each made one or more cards in the first 15 minutes. One student was elected from each group as their player, and we staged a 6 player tournament at the front of the classroom. The cards were shuffled and dealt. The game began with player one calling out a brand (Cheap Monday!), a category (policies!), a grade (A+!), and then slamming the card on the table (drama!). The other players then took the card at the top of their pack, one after the other, called out its brand (Calvin Klein! or Adidas!), and its policy grade (C-! or A+), and slammed their cards on the table. The audience gathered round, watching their cards being played, helping their players to win and lose each round.
In each round, the player who called out the highest grade took all of the cards, and started the next round. If there was a draw – like between Cheap Monday and Adidas, both with A+ grades for their policies – the ‘key fact’ could be played: had the brand / company signed the Accord? In this case, only Adidas had (only very recently, the referee had to say), so that was the winning card.
The game went on with rounds in which, for example, only ‘worker rights’ scores could be played. It ended with a ‘winner takes all’ round, with the 3 remaining contestants. This was dramatic: a draw that was resolved by the key fact. The Accord-signatory won. Well done Adidas! Good job you signed the accord. Nobody wants a losing card. Whoops all around.
After the game ended, we discussed what had happened, why some cards were worse to play that others, why – with one exception – the policy grades were higher than the ‘workers’ rights’ grades, and how to find out why by looking at brands’ detailed free2work ‘score cards’. So, 40 minutes into class, we were talking about, asking informed questions about, and having a good idea how to find out more about the relations between ethical trade policies, transparency, monitoring, workers’ rights and the Accord.
This game can be made and played by any group of people trying to learn the basics and/or intricacies of Ethical Trade and Corporate Social Responsibility.
This is our 46 card pack, scanned after the game. What would your pack be like?
If you want to have a go:
- download the pack template, research and playing instructions here
- find the grades for your cards here www.free2work.org
- find out who has signed the Accord here www.bangladeshaccord.org/signatories/
Let us know about your game, send us your packs and match reports!
This game was devised in 2012 as coursework ‘Geographies of Material Culture’ at the University of Exeter by Joe Thorogood, Michael Franklin, Sophie Angell, Florence Flint, Bryony Board, Toby Swadling, Jack Saxton, Jake Pincock, Emma Hargreaves & Joe Harrison. This pack was re–designed by Ian Cook, in consultation with the #followtheteachers ‘user crew’ Alan Parkinson, Oprah Whipp, Victoria Salt, Charlotte Wild, Jenny Thomas, Natalie Batten, Heather Taylor & Mary Biddulph for use in schools and universities.
This pack was revised in 2014 as followthethings.com’s contribution to Fashion Revolution Day, an Ethical Fashion Trump Card Game is part of its Education Pack (download link to be added when this this is live).