Who made my favourite dress? Answer in Lego.

Click to watch

Click to watch

In 2011, we spent three weeks making things out of Lego with our summer interns.

We started off by the live tweeting of our Lego Maersk container ship and ended up re-creating scenes from different followthethings pages in Lego.

This week, we ran a Lego Lab at the Annual Conference of the Geographical Association in Guildford, in the UK. We have found Legoing to be a fantastic way to imagine and appreciate the relations what our site describes, and also to discuss the issues it contains in toy form.

We’ve also asked people about their favourite things, what they like about them, to imagine someone somewhere who made them for them, and then to write down what they would say to that person if they had the chance.

So, what happens when you combine these two approaches: ask people to think of a favourite thing, imagine who made it, and then Lego that imagination?

That’s what happened on the last day of our summer 2012 Lego Lab, when 11 year-old Ruby did this for her favorite dress. We asked for one scene, but she made the stop-frame animation – pictured above – of the whole commodity chain. It’s quick…

This is one way to imagine an answer to Fashion Revolution Day’s 2014 question: who made your clothes? And we’re publishing it today in advance of the first anniversary of the Rana Plaza factory collapse. 24 April. Try it yourself!

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