Student and followthethings.com intern Will Kelleher has an exclusive story.
The last two weeks before I handed in my dissertation were a bit frantic. I was trying to publish an article about the rugby ball I had followed in my University’s student newspaper Exeposé.
Because of the damning information I had found, it was right and proper to contact the company who made that ball for a response. They demanded to see the article and, having read it, went on the attack:
A couple of weeks ago, we published a guest post from Eeva Kemppainen describing the ways in which her work for followthething.com and her masters thesis on trade justice pedagogy in the UK and Finland, had led to her work on a ‘Closing the Gap’ project with Finnish pro-ethical trade NGO Eetti . This is Eeva’s second post, in which she describes how she works with diverse groups of students (using followthethings.com as a resource) and shows the kinds of subverts that her students create.
Today, we started to play with the Fashion Ethics Trump card game we’ve made for, and with, Fashion Revolution Day.
We ended up tweeting some #fashtrumps selfies and a step by step guide for anyone who wants to join the #fashtrumps conversation.
We present to you here: some examples of #fashtrumps selfies, those guiding tweets and a twitter box that will show the ones that you have made…
Give this a go!
Things have been a bit quiet on the blog since the ftt Awards Ceremony in December. We have been busy on another project, at the University where we’re based, introducing First Year Students to the challenge of to how to help develop a more ethical fashion industry, in the wake of the Rana Plaza factory collapse in April last year.
We’ve been putting together a website for the Challenge, but it’s open to everyone to use, comment on, and get involved in.
Please do so via the website (click the screen grab below) or get in touch with us via email@example.com, @followthethings or our Grand Challenges Facebook page.
At a packed followthethings.com 2013 award ceremony last night at the University of Exeter (entirely made from Lego), actor Daniel Radcliffe presented the awards.
Creative academic expression
There’s an undergraduate module at the University of Exeter called ‘Geographies of Material Culture’. It’s one of two University modules whose student coursework form the basis of almost every followthethings.com page. The module is assessed through students’ critical self-reflections on whatever comes to mind through reading the academic literature and working together to research and publish draft ‘compilation’ pages and new work for the site. They are encouraged to be creative, to express themselves in ways that rework the traditional essay formal that everyone is used to. The work is diverse and fascinating. You never read the same thing twice.
‘How am I gonna be an activist about this?’
One type of work that’s started to emerge in 2013 are original songs, written, recorded and published online by students and written about on paper. There have been two so far. The first is by Jenny Hart, who submitted her song at the start of the module this year (in October). She’s trying to get her head around the key theoretical baselines of the module. The second is by Tommy Sadler, who submitted his song at the end of the module last year (in January). He’s expressing what the module was about, for him. Both shared their songs via Soundcloud, and you can listen to them here:
Yesterday at the Department of Geography at the University of Exeter, we heard Carry Somers talking about Fashion Revolution Day at our ‘What (not) to wear?’ conference. There was mention of an Ethical Trade Trump card game invented by students taking ‘Geographies of Material Culture’ in 2012 – using data from free2work.org – being adapted as followthethings.com’s contribution to this campaign.
A new Fashion pack will soon be designed, but today we tested out the idea in class. Students each made a card based on something they were wearing, sketched it, added the grades from free2work and – for extra information at the bottom of each card – added whether that company / brand had signed the Accord on Fire & Building Safety in Bangladesh.
The match report
6 teams of 8 students each made one or more cards in the first 15 minutes. One student was elected from each group as their player, and we staged a 6 player tournament at the front of the classroom. The cards were shuffled and dealt. The game began with player one calling out a brand (Cheap Monday!), a category (policies!), a grade (A+!), and then slamming the card on the table (drama!). The other players then took the card at the top of their pack, one after the other, called out its brand (Calvin Klein! or Adidas!), and its policy grade (C-! or A+), and slammed their cards on the table. The audience gathered round, watching their cards being played, helping their players to win and lose each round.
In each round, the player who called out the highest grade took all of the cards, and started the next round. If there was a draw – like between Cheap Monday and Adidas, both with A+ grades for their policies – the ‘key fact’ could be played: had the brand / company signed the Accord? In this case, only Adidas had (only very recently, the referee had to say), so that was the winning card.
The game went on with rounds in which, for example, only ‘worker rights’ scores could be played. It ended with a ‘winner takes all’ round, with the 3 remaining contestants. This was dramatic: a draw that was resolved by the key fact. The Accord-signatory won. Well done Adidas! Good job you signed the accord. Nobody wants a losing card. Whoops all around.
After the game ended, we discussed what had happened, why some cards were worse to play that others, why – with one exception – the policy grades were higher than the ‘workers’ rights’ grades, and how to find out why by looking at brands’ detailed free2work ‘score cards’. So, 40 minutes into class, we were talking about, asking informed questions about, and having a good idea how to find out more about the relations between ethical trade policies, transparency, monitoring, workers’ rights and the Accord.
This game can be made and played by any group of people trying to learn the basics and/or intricacies of Ethical Trade and Corporate Social Responsibility.
This is our 46 card pack, scanned after the game. What would your pack be like?
If you want to have a go:
- download the pack template, research and playing instructions here
- find the grades for your cards here www.free2work.org
- find out who has signed the Accord here www.bangladeshaccord.org/signatories/
Let us know about your game, send us your packs and match reports!
This game was devised in 2012 as coursework ‘Geographies of Material Culture’ at the University of Exeter by Joe Thorogood, Michael Franklin, Sophie Angell, Florence Flint, Bryony Board, Toby Swadling, Jack Saxton, Jake Pincock, Emma Hargreaves & Joe Harrison. This pack was re–designed by Ian Cook, in consultation with the #followtheteachers ‘user crew’ Alan Parkinson, Oprah Whipp, Victoria Salt, Charlotte Wild, Jenny Thomas, Natalie Batten, Heather Taylor & Mary Biddulph for use in schools and universities.
This pack was revised in 2014 as followthethings.com’s contribution to Fashion Revolution Day, an Ethical Fashion Trump Card Game is part of its Education Pack (download link to be added when this this is live).
We have decorated our website’s header for the season. It’s all gone a bit Scooby Doo. Our site is a mystery machine full of pesky kids.
‘Tis the season to be haunted. So here are a couple of followthethings examples with a Halloween theme.
Letter from a labour camp worker found in Halloween decorations
[click here and you can read our page on this letter – who made it, how it was discussed, and the impacts it had]
Film of workers injured making Mickey Mouse’s ‘Haunted Halloween’ book
[click here and you can read our page on this film – who made it, how it was discussed and the impacts it had].
Talking about our site with students at Bath Spa University this week, I wanted to show the most literal (and chilling) example of the ‘follow the things’ genre. It’s the only example we have come across which follows something as it’s being made, shipped, and used: telling the story of a thing’s life from the perspective of the thing itself, from its ‘point of view’, like a ‘shoot-em-up’ video game. It’s the ‘Life of a bullet’, the opening scene from the 2005 movie ‘Lord of War’.
Life of a bullet
Revisiting this opening scene, we made a new Lego re-creation today using the decommissioned AK47 bullet that we bought as a necklace from an E-Bay seller in Canada. We initially bought it to take the product photo on this example’s followthethings.com page, but it’s still sitting in our office, with our Lego, so…